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After some hard years, SABENA has since 1991, under influence of its CEO Pierre Godfroid, restructured the company for a new start
This philosophy was only possible due to a new approach by the management, constant productivity growth, and a wide-broad integrated quality-care program
The commercial strategy was also changed, where priority was given to two networks, ie Europe and Africa.
Aligned with these 2 networks, SABENA formed aliance with DELTA airlines for the flights to USA. In Asia, SABENA flies thrice per week to Japanese capital.
The restyling of SABENA is obvious in the new look of the whole SABENA-group
And also in its new social registered office in Sint-Stevens-Woluwe.
.. and the SABENA House in Zaventem.
4th of May 1995, SABENA entered in a new stage of her existence.
That day SABENA officialy formed a two-headed partnership with Swissair.
Main goal for this aliance was to become The Number One Aliance in customer-service
And to become one of the top three European Aliances of high level service for cashflow, fleet and quality
In light of this aliance, Swissair has parttaken in an increase of capital of SABENA
The Swiss carrier now holds 49.5% of the SABENA principal. The Belgian State and Belgian private investors hold 50.5%.
SABENA has also updated its regional fleet with Avro RJ85 Jets This plane is already in us eby Crossair, a subsidiary of Swissair
In the new terminal of Brussels Airport SABENA has established a wide variety of new special services.
Brussels is the hub for the European Network of SABENA.
Due to this network, shaped in form of a star, and called 'Hub and Spoke', any travelling businesman can travel in one day within Europe with short stopover at Brussels.
Today the European SABENA Hub and Spoke network consists of 58 destinations.
For optimal workflow in the network, the arrival and departure times of all flights are grouped in three specific timeperiods. Morning, noon and evening.
In addition, they connect easily to the intercontinental flights of SABENA.
While the passengers are at the airport waiting for their flight, they can enjoy a lot of services offered by SABENA, including her charming - comforting company.