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You may be wondering just what Integrated Marketing Communications has to do with the
capture of Joseph Kony – and it’s pretty much everything!
Governments, countries, businesses, groups and individuals can no-longer escape or hide
from people given a strong enough reason to unite and the tools to connect.
There’s never been a time in the history of marketing when power has shifted so dramatically
from the dictators, traditionally businesses - to the dictated, consumers.
Business owners and marketers now face a pretty stark choice – to either be led by consumers
or destroyed by them!
Now, quite apart from the latest research and statistics from research companies Nielsen,
Forrester and Morgan Stanley, we see plenty of evidence daily of this shifting power in
our newspapers, on TV and of course the Internet.
Integrated Marketing Communications and the Capture of Joseph Kony is a little book about
big ideas – ideas that will transform the way you think about your customers and what
it means to market a business, cause or idea in the modern world. There’s over 40 different
pieces of research to provide support to the information contained within the book and
it’s sure to be thought-provoking and insightful.
Some of the answers you’ll find: Why consumers now have all the power and why
dictators and oppressors like Joseph Kony can no-longer hide!
Why traditional marketing has some serious problems that increasingly erode its effectiveness
Why most businesses are wasting over 95% of their potential customers and exactly what
to do about it What ‘new marketing’ is and why social
media marketing, online video marketing, Email marketing, mobile marketing, content marketing
and inbound marketing are the pillars that support it
Practical ways to integrate ‘new marketing’ with traditional marketing methods to transform
business results The powerful new tools of integrated marketing
communications and research that shows just how effective they are
The new challenge for businesses and marketers is to provide a positive reason for customers
to talk and the means to easily communicate with each other. With 2012 research showing
that the cost per-lead from new marketing to be 61% less than for traditional marketing,
the benefits to getting it right are significant.
So starting tomorrow, I’ll be walking through key parts of the book from start to finish.
Follow along and feel free to comment, discuss or like us.