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We had to reinvent ourselves, we looked for new revenue streams and new markets.
They happened to be overseas, we had some in the Asian Middle East and we've done several in Europe.
We also reinvented our website we've spent more money internally on going after things like
keyword searches and optimization, all of those things we have a little more control on.
We've pulled out of a few trade shows which tend to be the same thing year after year.
I mean every dollar counts, so we're trying to make everything basically earn a sale.
Most recently we did a large project for Disney in New York City so everyone was issued
exact letters from the company and being quite specific with what we're doing.
We're starting to get exposure right across the country from California, to New York, to Florida, right across Canada, and overseas.