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WOW, LOOK AT THAT.
YOU HAVE EVERY MAJOR BUILDING IN THE CITY.
LET'S TALK ABOUT THE EXCLUSIVE. WHERE DO I STAND?
YOU DON'T HAVE IT YET.
ARE YOU KIDDING ME?
I'VE SOLD $35 MAYBE $40 MILLION DOLLARS OF PROPERTY IN THIS BUILDING.
I CAN'T EVEN BELIEVE THAT I'M HAVING TO DEFEND MYSELF.
HE'S ALREADY FOCUSING ON PENTHOUSE 4B.
I'M NOT HAPPY ABOUT THAT.
WITH THESE GUYS YOU'RE ONLY AS GOOD AS YOUR LAST DEAL.
AND HE'S TELLING ME, PROVE YOURSELF AGAIN.
HERE'S THE BUILDING.
OH, WOW.
TODAY I'M BACK IN THE EAST VILLAGE WITH TWO OF MY COLLEGUES
TO SHOW THEM RON'S LISTING.
YEAH, THIS NEEDS A LITTLE MORE WORK.
YEAH, BUT THE RENDERINGS HERE REALLY SHOW WHAT YOU CAN DO
WITH MINIMAL INVESTMENT.
IF I CAN RELAY THAT TO MY CLIENTS,
THEY'LL HAVE A BETTER UNDERSTANDING OF WHAT THEY CAN DO WITH THIS PROPERTY.
HEY RICHARD. HOW ARE YOU DOING?
HOW'S EVERYTHING.
I'M HERE AT 39 EAST 29TH STREET
TO MEET WITH ANDRES, THE DEVELOPER,
TO DISCUSS THE PENTHOUSE 4B,
AND FIND OUT WHAT I HAVE TO DO TO GET THE EXCLUSIVE.
WOW. LOOK AT THAT.
YOU HAVE EVERY MAJOR BUILDING IN THE CITY.
IT'S JUST UNBELIEVABLE.
YOU NEVER GET OVER THIS.
YOU NEVER GET OVER THESE VIEWS.
I CURRENTLY HAVE SEVERAL LISTINGS IN THE BUILDING FOR SALE.
BUT NOTHING LIKE THE PENTHOUSE.
THAT WOULD BE THE ABSOLUTE ICING ON THE CAKE.
ANDRES SHOULD HAVE NO PROBLEM GIVING ME THAT EXCLUSIVE,
CONSIDERING ALL THE APARTMENTS I'VE SOLD FOR HIM IN THE PAST.
THE VIEWS ARE LIKE A WORK OF ART.
MAYBE THAT'S THE PITCH WHERE YOU HAVE TO SELL IT,
ART INSIDE ART OUTSIDE.
GIVE ME THE EXCLUSIVE AND WE'LL TALK MORE ABOUT IT.
MAYBE. WE'LL SEE.
LOOK AT THIS, WHOLE OTHER SET OF VIEWS.
YOU HAVE THE PERFECT LAYOUT.
I MEAN YOU CAN SEE TWO BRIDGES.
I CAN SEE THE WILLIAMSBURG AND THE BROOKLYN BRIDGE.
AND IF YOU LOOK ALL THE WAY TO THE END...
HAVE YOU EVER SAW AN APARTMENT WITH THE VIEWS THAT WE HAVE.
I HAVE NEVER SEEN A BRIGHTER APARTMENT IN MY ENTIRE LIFE.
YOU'RE PROBABLY THE BEST DEVELOPER I'VE EVER WORKED WITH.
THE PENTHOUSE CAME BACK ON THE MARKET.
WE HAD IT RENTED FOR THREE YEARS.
I THINK THERE'S NOTHING TO BE DONE.
I'VE ALREADY INVESTED MONEY INTO IT.
THEY PUT $100,000 INTO IT.
AND NOW WE'VE GOT TO THINK IF RICHARD'S GOING TO BE
THE LISTING BROKER OR NOT.
LET'S TALK ABOUT THE EXCLUSIVE.
WHERE DO I STAND?
WELL, YOU DON'T HAVE IT YET.
ARE YOU KIDDING ME?
NO, IT'S VERY CLEAR. YOU DON'T HAVE IT.
YOUR COMPETITION IS SENDING ME A LOT OF GOOD PROPOSALS,
A LOT OF GREAT MARKETING STUFF.
HE'S ALREADY FOCUSING ON PENTHOUSE 4B.
I'M NOT HAPPY ABOUT THAT.
HE HAS TO FOCUS ON 22C.
I'VE SOLD $35, MAYBE $45 MILLION DOLLARS
OF PROPERTY IN THIS BUILDING.
I CAN'T EVEN BELIEVE THAT I'M HAVING TO DEFEND MYSELF.
A DONE DEAL MEANS A CONTRACT ON MY DESK AND AT A GOOD PRICE,
AND THEN WE'LL TALK ABOUT THE PENTHOUSE.
WITH THESE GUYS YOU'RE ONLY AS GOOD AS YOU'RE LAST DEAL.
AND HE'S TELLING ME, PROVE YOURSELF AGAIN.
HE'S GETTING CALLS FROM EVERYONE SAYING
WE CAN DO IT BIGGER AND BETTER.
WHAT I HAVE TO DO IS GET THIS EXCLUSIVE
AND RIGHT NOW IT'S NOT A SLAM DUNK.
WILL YOU AT LEAST TAKE ME FOR LUNCH?
YEAH, YOU'VE PROBABLY MADE A LOT OF MONEY
SO YOU CAN PAY FOR IT.
EVERY DEVELOPER SAYS THAT.
THAT'S MY JOB, I DO THAT FOR A LIVING.
TODAY I'M MEETING WITH MY CLIENT, RON,
WHO OWNS A TOWNHOUSE IN THE EAST VILLAGE.
HE'S OWNED IT FOR ABOUT 25 YEARS.
I THINK HE'S FINALLY READY TO SELL IT.
THIS IS IT.
VERY OLD BUT VERY GOOD STATE, AS YOU CAN SEE.
RON'S BUILDING IS A FOUR-STORY TOWNHOUSE.
HE USES IT AS A RENTAL PROPERTY AND HE LIVES IN IT AS WELL.
I'M CURIOUS TO SEE THE CONDITION OF EVERY UNIT.
SO THIS IS THE FIRST APARTMENT.
EACH APARTMENT COVERS A WHOLE FLOOR.
IT HAS A BEAUTIFUL DECK OUT HERE.
IT'S REALLY ONE OF THE NICEST FEATURES OF THE APARTMENT.
SO THIS IS THE THIRD FLOOR APARTMENT.
THIS IS SUPPOSED TO BE WHAT WAS THE SECOND BEDROOM,
BUT THEY MADE IT INTO A WORKROOM.
THIS IS THE KITCHEN AND THE SECOND BEDROOM.
I'M OVERWHELMED WITH THE AMOUNT OF LIGHT THAT WE GET.
YOU HAVE THREE EXPOSURES HERE.
THIS IS A GREAT SELLING POINT.
WE'RE GONNA GO DOWN NOW AND LOOK AT MY LOVELY GARDEN.
OH WOW, THIS IS BEAUTIFUL.
I WANT YOU TO LOOK AT THAT BUILDING OVER THERE
AND REALIZE WHAT'S BEEN DONE THERE.
THEY'VE BUILT TWO MORE FLOORS AND IT'S PRETTY UNBELIEVABLE WHAT CAN BE DONE.
OKAY, I'VE ACTUALLY DONE SOME RESEARCH.
YOUR BUILDING CAN HAVE AN ADDITIONAL 4,000 SQUARE FEET
ALLOWABLE BY THE CITY.
THAT'S MORE THAN DOUBLE MY BUILDING.
THIS BUILDING IS NOT RESTRICTED TO LANDMARK REGULATIONS.
MANY BUILDINGS IN NEW YORK CITY ARE,
WHICH MAKES IT VERY, VERY ATTRACTIVE.
I THINK WE SHOULD TAKE A WALK AND I'LL SHOW YOU
COME REALLY INTERESTING PROPERTIES THAT HAVE BEEN DEVELOPED.
FANTASTIC. LET'S DO IT.
IT'S BEEN A WHILE SINCE I'VE DONE BUSINESS IN THE EAST VILLAGE.
SO THIS IS VERY ESSENTIAL TO ME IN TERMS OF MARKETING THE PROPERTY.
IT'S GOOD TO KNOW THE NEIGHBORHOOD YOU'RE WORKING IN.
SO THIS IS AVENUE C.
THIS IS PRETTY UNBELIEVABLE FROM WHAT IT WAS
EVEN TEN YEARS AGO.
THIS WAS A HORRIBLE AREA,
BUT I KNEW IT WAS GOING TO COME AROUND.
AND I WAITED TO SEE IT COME FROM A DRUG INFESTED AREA
TO BECOMING PRIME RESIDENCES WHERE ACTORS AND ARTISTS
AND EVERYBODY LIVES.
AND IT'S BEAUTIFUL.
THIS IS A BUILDING THAT'S BEEN HERE ABOUT SIX YEARS OR SO.
AND THEY'RE RENTING APARTMENTS AT $5, $6, $7, $8,000 DOLLARS A MONTH.
THIS NOW IS THE FLOWER BOX BUILDING.
IT WAS BUILT IN THE LAST SEVEN YEARS I WOULD SAY.
THE TOP APARTMENT, WHICH IS A TRIPLEX,
PAID FOR THE CONSTRUCTION OF THE WHOLE BUILDING.
IS THAT AMAZING OR WHAT?
A LOT OF ADD-ONS, EXTENSIONS, ALL KINDS OF IDEAS
WE CAN USE ON YOUR BUILDING.
ABSOLUTELY, AND THIS HAS BEEN DONE HERE MORE THAN ANYWHERE ELSE.
I'VE BEEN DOING REAL ESTATE FOR ALMOST A DECADE.
HOWEVER, I'VE NEVER SOLD AN ENTIRE BUILDING.
SO IT'S A LITTLE BIT OF A RISK THAT RONNIE'S TAKING.
THAT'S WHY I'M GOING TO DO EVERYTHING I CAN TO SELL HIS TOWNHOUSE.
I THINK YOUR BUILDING IS GOING TO BE VERY APPEALING
TO A DEVELOPER.
AND I THINK WE SHOULD PUT THE BUILDING ON THE MARKET
FOR 3.295.
I LOOKED AT SOME COMPS IN THE NEIGHBORHOOD
AND I WANTED TO PUT THE BUILDING OUT THERE
IN A VERY ATTRACTIVE PRICE,
NOT TOO LOW, NOT TOO HIGH.
PRICED TO GO BECAUSE RON REALLY WANTS TO SELL.
2 BEDROOM, 2 1/2 BATHS, ABOUT 1,300 SQUARE FEET.
22nd FLOOR.
I'M HERE HOSTING AN OPEN HOUSE AT 39 EAST 29th STREET APT. 22C.
IT'S LIKE YOU'RE LIVING IN THE EMPIRE STATE BUILDING.
IF YOU THINK THESE VIEWS ARE BEAUTIFUL NOW,
YOU SHOULD SEE IT AT NIGHT.
IT TWINKLES.
THE DEVELOPER WANTS ME TO SEE THIS APARTMENT
BEFORE HE WILL EVEN THINK ABOUT GIVING ME THE EXCLUSIVE ON THE PENTHOUSE.
SO I'M HOPING THAT I CAN HAVE A SUCCESSFUL OPEN HOUSE
AND SELL THIS APARTMENT QUICKLY.
IT'S A GREAT APARTMENT.
IT'S FACING SOUTH, SO YOU GET SO MUCH SUNLIGHT.
IT'S VERY QUIET.
THAT'S WHAT A LOT OF OUR OWNERS SAY.
AND OF COURSE, YOU HAVE YOUR FULL BATH.
MY GAME PLAN IS TO GET THIS APARTMENT SOLD VERY QUICKLY,
GET THE CONTRACT SIGNED,
AND ATTACK ANDRES ABOUT GIVING ME THE EXCLUSIVE ON PENTHOUSE 4B.
I'M HERE AT THE GOTHAM PHOTO COMPANY
TO SIT DOWN WITH VINCE, PRESIDENT OF THE COMPANY.
GOOD TO SEE YOU.
YOU, TOO.
WE'RE HOPING TO GET SOME VISUAL ELEMENTS TO OUR SALES PITCH.
IT'S GONNA HELP POTENTIAL BUYERS TO UNDERSTAND
WHAT THE POTENTIAL OF THE BUILDING IS.
YOU KIND OF EXPLAINED ON THE PHONE WITH ME
THAT YOU WERE LOOKING TO DO SOME EXTERIOR RENOVATIONS,
AS WELL AS INTERIOR RENDERINGS.
YEAH, I WANT TO GET RID OF A LOT OF CLUTTER ON THE INSIDE.
I ALSO WANT TO HAVE A COUPLE OF OPTIONS FOR THE EXTERIOR.
NOW THE WAY OUR VIRTUAL STAGING PRODUCT WORKS
IS WE'RE GONNA TAKE THE PHOTOGRAPHY THAT WE HAVE
AND 3-D RENDER NEW FURNISHINGS AND NEW FINISHES.
WE'RE APPROACHED VERY OFTEN BY BROKERS IN NEW YORK CITY.
IN MANHATTEN YOU RUN INTO A LOT OF VACANT UNITS.
SO VIRTUAL STAGING CAN REALLY GO A LONG WAY.
SO WE PICK ONE OF THE UNITS AND REALLY RENDER OUT
WHAT A GUT RENOVATION WOULD LOOK LIKE IN THAT SPACE.
THAT WOULD BE A GOOD IDEA BECAUSE IT'S ESSENTIALLY THE SAME FOOTPRINT
AND WE CAN APPLY THE PRINCIPLE TO THE REST OF THE FLOORS.
SO I THINK I HAVE EVERYTHING THAT I NEED TO GET STARTED.
I'M LOOKING FORWARD TO SHOWING THESE TO MY BUYERS AND INVESTORS.
I'M PRETTY HAPPY WITH WHAT I'VE SEEN.
I'M LOOKING FORWARD TO SEEING
USING THE SAME TECHNOLOGY.
GREAT, THANKS FOR YOUR TIME.
THANK YOU.
BOY THIS WAS QUICK WASN'T IT?
I WISH ALL THE DEALS WERE LIKE THIS.
I AM HERE AT MY OFFICE AT WARBURG REALITY
GOING OVER THE DEAL TRANSACTION SHEET WITH TAMMY,
WHO IS THE SALES DIRECTOR OF 39 EAST 29th STREET.
OKAY, SO LET'S GO OVER THE DETAILS.
BEFORE WE GO ANY FURTHER, WE NOW HAVE A DEAL ON 21 C?
NOT ONLY DID WE SELL 22 C IN THE BUILDING,
BUT WE'VE NOW SOLD THE MODEL APARTMENT,
WHICH IS 21C.
HE EXPECTED ONE SALE, I'M BRINGING HIM TWO SALES.
HEY ANDRES.
HEY RICHARD, HOW ARE YOU DOING?
I HAVE REALLY, REALLY GOOD NEWS FOR YOU.
YOU SAID TO ME, BRING ME A DEAL ON 22C
AND YOU'LL HAVE THE PENTHOUSE.
SO I'VE BROUGHT YOU $4 MILLION DOLLARS IN DEALS,
TWICE AS MUCH AS YOU ASKED FROM ME.
I WOULD LIKE THE EXCLUSIVE FOR PENTHOUSE 4B.
LET ME GIVE YOU AND IDEAL OF WHAT I CAN DO FOR YOU
TO SELL THE PENTHOUSE.
THIS PENTHOUSE IS A VERY SPECIAL APARTMENT.
ANDRES JUST WANTS TO MAKE SURE IT'S HANDLED PROPERLY.
I NEED TO PROVE TO HIM THAT I'M A CUT ABOVE THE REST
AND I CAN COME UP WITH A VERY SPECIAL MARKETING IDEA
TO WIN HIM OVER.
OKAY?
THANKS A LOT. I APPRECIATE IT.
HERE'S THE BUILDING.
OH WOW.
TODAY I'M BACK IN THE EAST VILLAGE
WITH TWO OF MY COLLEAGUES FROM CITY HABITATS
TO SHOW THEM RON'S LISTING.
THERE'S A GARDEN NEXT DOOR.
IT'S A CITY PARK.
SO THIS IS GREAT BECAUSE THE PROPERTY LOOKS RIGHT OVER THE GARDEN
AND NO ONE CAN BUILD.
ILDIKO IS SPECIALIZING IN FOREIGN INVESTORS.
AND SCOTTY, WHO I'VE RECENTLY BROUGHT IN AS A CO-BROKER FOR THIS LISTING,
HIS EXPERIENCE AND HUGE CLIENT LIST
IS GOING TO BE A BIG ASSET IN GETTING THIS BUILDING SOLD.
AND THAT'S WHAT I WANT YOU GUYS TO CONVEY TO YOUR BUYERS,
BECAUSE THIS IS A GREAT OPPORTUNITY.
IT'S PRICED WELL AND IN A PRIME NEIGHBORHOOD.
I ALSO HAVE INTERIOR RENDERINGS WHICH I'M EXCITED TO SHOW YOU.
ALL RIGHT, GUYS, HERE WE ARE.
OH WOW, THIS IS BETTER THAN I EXPECTED.
THE RENDERING REALLY SHOWS WHAT YOU CAN DO WITH MINIMUM INVESTMENT.
OKAY GUYS, HERE'S THE KITCHEN.
YEAH, THIS NEEDS A LITTLE MORE WORK.
BUT THE RENDERINGS HERE SHOW YOU THAT, BELIEVE IT OR NOT,
THERE'S A FIREPLACE BEHIND THESE CABINETS.
DO YOU COULD OPEN UP THIS WHOLE SPACE?
THERE ARE NO WALLS HERE THAT ARE STRUCTURAL.
NOTHING IS STRUCTURAL.
YOU CAN KNOCK DOWN ALL THESE WALLS
AND CREATE YOUR OWN LAYOUT.
IF I CAN I WOULD LIKE TO TAKE YOU IN THE NEXT COUPLE OF DAYS
TO A ONE FAMILY HOUSE THAT'S BEEN RESTORED.
IT'S A TOWNHOUSE IN THE EAST VILLAGE.
THAT WOULD BE GREAT TO BE ABLE TO REALIZE THE POTENTIAL OF THIS PLACE.
I'M REALLY LOOKING FORWARD TO AFTER SEEING THIS
TO BE ABLE TO GO WITH UDI OVER TO THE OTHER PROPERTY,
JUST TO GET IDEAS.
SO IF I CAN RELATE THAT TO MY CLIENTS,
THEY'LL HAVE A BETTER UNDERSTANDING
OF WHAT THEY CAN DO WITH THIS PROPERTY.
I'M ABOUT TO GO UPSTAIRS AND MEET WITH MY MARKETING TEAM
AND DEVELOPE A STRATEGY FOR THE PENTHOUSE AT 39 EAST 29th STREET.
LET ME START BY SAYING I KNOW WHAT I DON'T WANT.
I DON'T WANT THE OLD AD.
THERE'S A REAL SENSE OF URGENCY TO GET THIS DONE.
ANDRES IS STILL ON MY BACK TELLING ME WHAT DO I PLAN ON DOING?
DON'T THESE MAGAZINES ALL HAVE WEBSITES WHERE WE CAN DO BANNER ADS?
I DON'T KNOW HOW MUCH THAT COSTS.
DO YOU HAVE ANY IDEA?
PROBABLY ABOUT $1,500.
OKAY, SO WE HAVE TO DECIDE IF THAT'S IN OUR BUDGET.
AND DO YOU HAVE ANY IDEAS?
I THINK ALSO GOING THROUGH FACEBOOK.
WE CAN TWEET IT.
THAT'S A GREAT IDEA.
THE BENEFIT OF GOING ON A SOCIAL MEDIA SITE IS REALLY TWO-FOLD.
NUMBER ONE, THE BUYER NOWADAYS WHO CAN AFFORD A SEXY PENTHOUSE FOR $4 MILLION DOLLARS
IS REALLY A MUCH YOUNGER DEMOGRAPHIC.
THEY'RE NOT IN THEIR 50s OR 60s ANYMORE.
SECONDLY, WHEN YOU DO PRINT ADVERTISING THERE'S A LEAD TIME.
IT CAN BE ANYWHERE FROM FOUR TO SIX WEEKS.
WHEN YOU DO A POPUP OR A BANNER IT'S INSTANTANEOUS.
NOW I HAVE TO GET THE BUYERS AND THE BROKERS TO THE PROPERITES.
SO I'M HERE AT THE OFFICES OF AVENUE MAGAZINE
TO TRY AND CONVINCE THEM TO GO ALONG WITH MY CONCEPT.
SO LET ME TELL YOU MY IDEA.
THE BUILDING AT 39 EAST 29th STREET THAT I HAVE HANDLED.
WE'RE ROLLING OUT THE FINAL PENTHOUSE
WHICH IS THE MOST SPECTACULAR CROWN JEWEL IN THE BUILDING.
MY IDEA IS TO TIE IN AVENUE MAGAZINES 100 BEST DRESSED NEW YORKERS,
WHICH OF COURSE, I'M ONE OF,
AND THROW A PARTY TO CELEBRATE THE MAGAZINE
AS WELL AS THE NEW PENTHOUSE AT THE BUILDING.
YOUR TIMING IS PERFECT BECAUSE WE WERE JUST TALKING
ABOUT DOING A PARTY FOR THE 100 BEST DRESSED LIST
AND FOR THE COVERGIRL.
THE APARTMENT IS BEAUTIFUL, SEXY.
IT'S A $4.5 MILLION DOLLAR 3-BEDROOM PENTHOUSE.
VIEWS ARE SPECTACULAR OF THE EMPIRE STATE BUILDING.
IT SOUNDS LIKE AN AVENUE APARTMENT.
AVENUE HAS THE WEALTHIEST READERSHIP
OF ANY MAGAZINE IN THE COUNTRY.
SO THIS DOVETAILS QUITE NICELY WITH WHAT
WE WANT TO DO ANYWAY.
THIS IS PAINLESS.
I THOUGHT THIS WAS GOING TO BE MUCH MORE DIFFICULT
TO BE HONEST WITH YOU.
I THINK ANDRES IS GOING TO BE BLOWN AWAY BY MY IDEA.
FIRST OF ALL, ANDRES IS GETTING PEOPLE TO HIS PENTHOUSE
BEFORE HE HAS GIVEN ME THE EXCLUSIVE
WHICH HE MAY NEVER HAVE GOTTEN.
AND I AM GETTING A BIG *** FOR MY BUCK
IN SHOWING ANDRES THAT I CAN DELIVER THE HOMERUN.
THANK YOU VERY MUCH.
IF I WAS HAVING CHILDREN I WOULD NAME A CHILD AFTER YOU,
BUT I'M NOT HAVING ANYMORE CHILDREN.
YOU CAN CALL YOUR NEXT GRANDCHILD AVENUE.
THIS IS NICE.
RENDERINGS ARE GREAT, BUT SEEING AN ACTUAL BUILDING IS MUCH BETTER.
TODAY I'M BACK WITH SCOTTY AND ILDIKO IN THE EAST VILLAGE
TO SHOW THEM AN ACTUAL COMP THAT'S A GOOD EXAMPLE
OF WHAT RON'S BUILDING COULD LOOK LIKE
AFTER PUTTING SOME MONEY INTO IT.
SO HERE AT 123 EAST 10th STREET
WE'RE ACTUALLY SELLING IT IN CONJUNCTION WITH 125 EAST 10th STREET
WHICH IS NEXT DOOR.
SO THE HOMES CAN BE COMBINED OR THEY'RE SEPARATE
AS TWO SINGLE FAMILY TOWNHOUSES.
AS YOU WALK THROUGH THE HOUSE
THERE'S ALL THIS ORIGINAL DETAIL BUILT BY JAMES RENWICK IN 1854.
JAMES RENWICK BUILT THE SMITHSONIAN IN WASHINGTON, D.C.
IT TAKES US TO THIS ROOM HERE.
YOU SEE THIS OPENNESS INTO THE GARDEN HERE?
THE BIG WINDOWS?
THAT'S SOMETHING YOU CAN CREATE IN RON'S BUILDING, TOO.
NEXT DOOR IN 125, THIS FLOOR WILL LOOK ENTIRELY DIFFERENT TO YOU
BECAUSE WE'VE RENOVATED THAT.
AND IT'S GOOD FOR ME TO SEE THE COMPS
BECAUSE I CAN SPEAK WITH MORE KNOWLEGE
AND BE ABLE TO GIVE THEM MORE CONCRETE, TANGIBLE DIFFERENCES.
THIS IS GREAT. THIS IS REALLY GREAT.
HERE'S WHAT'S INTERESTING, WE JUST CHANGED ONE WINDOW
AND I MEAN LOOK AT THE DIFFERENCE.
YOU CAN TELL YOUR BUYERS THAT RON'S BUILDING IS LIKE A PALETTE.
YOU CAN CREATE A WHOLE NEW PROPERTY BASICALLY.
BY PUTTING ANYWHERE FROM $500,000 TO A MILLION DOLLARS
YOU CAN MAKE IT A BRAND NEW BUILDING.
IT SHOWS YOU WHAT GREAT BONES IT HAS.
AND THEN WHEN YOU'RE LOOKING AT RON'S PROPERTY,
SO MUCH OF THE ORIGINAL DETAIL IS THERE.
JUST BEING ABLE TO RESTORE IT AND ADD A MODERN TWIST
WILL INCREASE THE VALUE OF THAT PROPERTY,
POSSIBLY TWO-FOLD.
I'M HERE IN THE PENTHOUSE AT 39 EAST 29th STREET,
JUST A COUPLE OF HOURS AWAY FROM OUR BIG COCKTAIL PARTY.
LET'S LEAN IT FORWARD IF WE CAN.
I'M HERE FEELING A LITTLE BIT OF ANXIETY
BECAUSE YOU NEVER KNOW WHAT TO EXPECT.
I HAVE TO IMPRESS ANDRES TONIGHT,
BECAUSE I DON'T HAVE THE EXCLUSIVE.
HAVE A DRINK, PLEASE, ENJOY YOURSELF.
I EXPECT THE GUEST LIST TO INCLUDE A WIDE RANGE OF V.I.Ps.
WE ARE EXPECTING THE COVERGIRL, SHE'S A FASHION BLOGGER.
HOW MANY VIEWERS DO YOU HAVE?
ABOUT 2 MILLION A MONTH.
2 MILLION VIEWERS A MONTH.
I DON'T KNOW IF YOU SAW THE APARTMENT, BUT IT'S REALLY COOL.
THE VIEWS ARE UNVELIEVABLE.
THE EMPIRE STATE BUILDING IN THE LIGHT.
THERE HAS TO BE SOMEONE, ONE OF YOUR 2 MILLION VIEWERS
THAT WANT TO BUY THIS APARTMENT IN NEW YORK.
IF YOU CAN PROMISE ME A COMMISSION,
I WILL BRING YOU AN ARMY OF CLIENTS.
SO I WANT TO SHOW YOU ONE OF THE BEDROOMS.
THIS IS ACTUALLY THE MASTER BEDROOM.
THE VIEWS ARE UNBELIEVABLE.
HOW MANY SQUARE FEET ARE THERE?
JUST OVER 2,000 SQUARE FEET.
TO HAVE 2,000 SQUARE FEET IN THIS NEIGHBORHOOD IS JUST SPECTACULAR.
BUT IT'S REALLY ABOUT THE VIEWS HERE.
WHEN DO YOU GET A CHANCE TO LOOK AT THIS?
YOU HAVE YOUR SEPARATE TUB, SEPARATE SHOWER.
SO YOU CAN IMAGINE TAKING A BUBBLE BATH IN THERE.
YEAH, JUST WHAT I WANT.
COME ON, LET ME SHOW YOU THE REST.
I'VE KNOW ANDRES A LONG TIME.
I'VE WORKED WITH HIM QUITE A BIT.
I KNOW THAT NOT ONLY WAS HE BLOWN AWAY BY THE EVENT,
IT WAS A TEN OUT OF TEN.
I CAN'T IMAGINE THAT ANDRES IS WALKING AWAYY THINKING
THERE'S ONLY ONE PERSON THAT'S GOING TO MARKET THIS APARTMENT.
AND THAT'S ME.
SO I JUST GOT OFF THE PHONE WITH THE PRINTER.
THEY SAID THEY'LL HAVE THE READY IN TWO DAYS.
THAT'S GREAT NEWS.
RIGHT NOW, MYSELF AND MY TEAM ARE READY
TO TAKE THIS PROJECT INTO AGRESSIVE MARKETING MODE.
LET'S SEND IT THROUGH ALL THE BUILDINGS WE WENT THROUGH.
EVEN THOUGH THE EAST VILLAGE IS A HOT NEIGHBORHOOD,
WE HAVE TO DO WHATEVER WE CAN TO GET THIS PROPERTY SOLD.
LET'S GET THE BALL ROLLING.
HEY UDI, DID YOU GET THE JPEGS FOR THE RENDERINGS YET?
YEAH, I ACTUALY JUST GOT THEM.
I HAVE MY INVESTOR DOMINIC ON THE PHONE.
HE'S A FOREIGN INVESTOR.
HE WANTS TO BUY THE BUILDING SIGHT UNSEEN,
OR AT LEAST PUT FORTH AN OFFER.
SO I WANT TO GO AHEAD AND SEND THOSE TO HIM,
BECAUSE I THINK THIS WILL REALLY HELP ILLUSTRATE THE POTENTIAL
OF THIS PROPERTY.
ABSOLUTELY, LET ME SEND THEM TO YOU RIGHT NOW.
PEOPLE ALL OVER THE WORLD WANT TO INVEST IN NEW YORK CITY.
AND THEY DO NOT MIND BUYING BUILDINGS SIGHT UNSEEN.
WHAT'S THE REASON FOR THAT?
BECAUSE THEY KNOW THAT PROPERTY VALUES IN NEW YORK CITY
ARE ALWAYS GOING TO GO UP IN THE LONG TERM.
DOMINIC I'M GOING TO GET THEM OVER TO YOU RIGHT NOW,
I HAVE JUST SENT THE RENDERINGS.
I WILL CALL YOU BACK IN A FEW.
IT IS GREAT NEWS THAT SCOTT HAS GOT A POTENTIAL BUYER.
WE'VE GOT A LOT OF INTEREST.
WE'LL TRY AND ENTERTAIN THE INTEREST OF SCOTTY'S BUYER
AND KEEP THE MARKETING GOING UNTIL WE HAVE SOME SIGNED CONTRACT.
ANDRES, HOW ARE YOU?
I'M HERE TODAY TO FIND OUT IF I'M GETTING THE EXCLUSIVE FOR PENTHOUSE 4B.
I DID LITERALLY EVERYTHING I COULD TO IMPRESS ANDRES.
THIS IS THE MOMENT OF TRUTH.
I'M SURE YOU WERE HAPPY WITH THE PARTY.
WE HAD VIPs, WE HAD CELEBRITIES.
WE HAD SOME AUTHORS, OTHER REAL ESTATE BROKERS.
BUYERS?
WE HAD A FEW PEOPLE THAT WERE INTERESTED.
WE'VE TAKEN SOME NAMES AND NUMBERS,
BUT QUITE HONESTLY I CAN'T DO ANYTHING
BECAUSE I DON'T HAVE AN EXCLUSIVE YET.
I HAVE TO BE HONEST.
I GOT A LOT OF CALLS FROM HIS COMPETITION.
IT'S ALWAYS GOOD TO READJUST AND THINK ABOUT THINGS.
MY POINT OF VIEW ORIGINALLY IS HE'S ALWAYS ON HIS GAME.
WELL, WE MADE A DECISION AND UH IT'S GONNA BE YOU.
OH WELL, THAT'S A RELIEF.
IT WAS BETWEEN YOU AND SOMEBODY ELSE.
YOU KNOW I'LL WORK REALLY, REALLY HARD.
AND I'D LOVE TO SIT HERE AND CHAT
BUT I'M GOING BACK TO THE OFFICE NOW
BECAUSE I HAVE A HECK OF A LOT TO DO.
THANK YOU.
TO SAY I'M RELIEVED IS AN UNDERSTATEMENT.
TAKE CARE.
I NEVER THINK I'M GOING TO HAVE TO WORK AS HARD
AS I DID ON MY LAST EXCLUSIVE.
I ALWAYS FEEL LIKE THESE GUYS PUSH ME TO THE LIMIT.
FOR NOW, THIS WAS THE HARDEST THAT I HAD TO GO THROUGH.
I'M SURE THERE WILL BE FURTHER CHALLENGES IN THE FUTURE.
I'VE BEEN HERE NOW SINCE 1980.
THAT MAKES IT 32 YEARS IN THIS NEIGHBORHOOD.
I'M HERE IN THE EAST VILLAGE WITH MY CO-BROKER SCOTTY
TO MEET WITH RON AND TELL HIM SOME NEWS ABOUT HIS LISTING.
WELL RON, I HAVE GOOD NEWS FOR YOU.
WE HAVE AN OFFER.
I KNOW OUR BUILDING IS LISTED AT 3.295.
YES.
THIS OFFER IS FOR 2.8 MILLION.
ALL CASH.
OKAY.
IT IS AN ALL CASH OFFER SO NO BANK INVOLVED.
WONDERFUL.
AND I THINK THAT BECAUSE UDI WAS ABLE TO SHOW ME THE OTHER PROPERTIES
AND PRODUCE THE RENDERINGS FOR US,
I WAS ABLE TO RELAY THAT TO THE BUYER
AND IT ACCELERATED HIS INTEREST.
YOU UNDERSTAND THAT I NEED TO SLEEP ON IT.
ABSOLUTELY.
USUALLY PEOPLE OFFER LESS THAN THEY EXPECT.
I DID THE SAME WHEN I BOUGHT OTHER PROPERTIES SO I KNOW HOW IT WORKS.
AND I EXPECT THEM TO COME UP.
IF IT'S GONNA WORK OUT I'M REALLY HAPPY ABOUT THIS IDEA
THAT THE GUY IS NOT GOING TO TEAR DOWN THE BUILDING
AND THE STRUCTURE IS GONNA STAY THERE.
RENTALS ARE SO HOT RIGHT NOW IN THE VILLAGE
THAT MY BUYERS INTENTION IS TO TRANSFORM THE PROPERTY
INTO SOMETHING THAT IS MORE MODERN AND UPDATED ON THE INSIDE,
DOUBLE THE SQUARE FOOTAGE,
AND TURN IT INTO RENTAL UNITS.
THEY ARE READY TO SIGN AS SOON AS YOU GIVE THE WORD.
I ONLY HOPE THAT YOU GET ME THE BEST PRICE ON THIS BUILDING.
WELL, WE DEFINITELY ARE TRYING.
THANK YOU, WE WILL DO OUR BEST.
WELL, THIS IS ALL PART OF THE NEGOTIATION PROCESS.
I'M GONNA DO WHATEVER I CAN TO GET RON
THE BEST PRICE FOR HIS PROPERTY.
I THINK WE'RE GOING IN THE RIGHT DIRECTION.
HOPEFULLY WE'LL GET REALLY CLOSE TO WHAT HE'S ASKING.
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