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Hi, I’m Sokunthea Sa Chhabra, I work at the Case Foundation.
I am their Director of Interactive Communications.
I focus on the areas of online communications and new media.
I think the area of online media and new media is the perfect space for you to be able to get your message out.
You know these days, it’s really important for you to figure out where your audience is,
who is it that you want to reach,
and once you’re able to figure out who that target audience is and where they are, go there, be there.
If your target audience is a demographic that is probably highly on Facebook,
you should then find a way to really build your presence on Facebook,
and be able to bring your information and your content there so that the people who are already there
can then get that information instantaneously and interact with you where they already are at.