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So letters have body language, OK? They stand there and they say things just with the shapes
and the forms that they're taking. The Roman capital alphabet has a body language that
says, that speaks of dignity and straightness, so for example, our capital A stands here
like this. Very very straight, bilaterally, symmetrical, standing there. It doesn't stand
there with big wide legs like this, taking up too much space and being a bully does it?
But watch this, OK? Here's an A, here's an A that's not a Roman capital A. This is a
very fancy A, which I did. This is a piece that I did called the scarlet alphabet. Instead
of the scarlet A we're calling, I went ahead and did the entire scarlet alphabet. And that
A has an entirely different body language than our capital A is this. That A over there
is going sort of like this, OK? Now the reason I want you to understand this is because you
see letters around you all day long, and you may not realize that the letters are speaking
to you through their body language. But I think you're going to realize it now. Every
time you see letters in an ad in a magazine, a fancy magazine, you've got letters speaking
to you through their body language. They're sort of like subliminally showing you a feeling
or an idea. So my favorite place for seeing beautiful Roman capitals is in movie titles.
There are a lot of movies out there that use the Roman capitals because they're such strong
letters and they're so full of dignity and character. So that's what I mean by body language.