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"Googled" your company or personal name and will not be doing business with you because
of what they read online – your brand reputation is tarnished!
Today, you are defined by what appears on Google, Yahoo and Bing. In fact, hundreds
of thousands of dollars are lost each day because of brand reputation – false, erroneous
or misleading search engine results. Whether the negative listings are from a competitor,
a news site, or a message board, the brand reputation impact can be financially challenging
at best and devastating at worst. The good news is that - with very rare exception – brand
reputation management consultants can resolve your issues with a speed that comes from knowledge
and experience. The engineering talent and experience that we maintain in-house is second
to none in the areas of brand reputation repair and brand reputation management.
We know how important it is that you have a positive online brand reputation. Potential
clients and business partners will want to learn as much as possible about you before
“sealing the deal,” and future employees will want to know they are in good hands with
your organization. The first brand reputation impression they receive of you and/or your
company may be what they see in their search engine results. The question is: will they
like what they see in your brand reputation?
It is also important to manage your brand reputation by monitoring the internet buzz
about you and your business. Online brand reputation management (ORM) is an important
key to improving and maintaining your company's customer service and/or your public image
and brand reputation. This practice may consist of something as simple as keeping track of
your key-phrase rankings or subscribing to RSS Feeds.
Managing your brand reputation is the more proactive approach while brand reputation
repair is reactive. If a negative listing from the past rears its ugly head or someone
starts attacking you, brand reputation management can protect you. And over time, managing and
Listings that are potentially damaging to your online brand reputation hurt your credibility
and will make you lose potential business every day, especially if these listings are
about you or your company's name. If you "Googled" your name right now, what would you see? Does
a recently laid-off employee has some unfavorable opinions about your company's management.
Perhaps a competitor has secretly been targeting you in consumer review websites. Or maybe
you are a high-profile individual with an unfortunate past legal incident that just
won't seem to go away.
Never has it been more important to understand the power of having, maintaining and developing
a strong online presence and brand reputation. Never before has a simple Google search been
able to tell us more about a person, who they are, what they do, and why they matter. We
no longer need to just worry about what people see and hear about us face-to-face – we
also need to consider our digital presence or brand reputation.
It’s no wonder that brand reputation management is stepping up to deliver significant online
opportunities. The career shrewd are now thinking of themselves as products and using brand
If you do not take control of your own brand reputation, then somebody else will. It’s
time for you to start thinking about brand reputation management.