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So here we are at the Safeway
ketchup aisle, and what we're going to look at is the plan-a-gramming process here
at retail. Now the consumer
enjoys looking at the price tags. But what
we're interested in is the operations of the store
and what these price tags are are actually a map
were each individual product goes. If you see where this price tag is
this product occupies all the space
all the way up to the next price tag. So these price tags are specifically mapped
out
in order to accommodate the amount
inventory according to the rate of sale. So you can see that all the way down
here. Tthis one is obviously a much better seller because they've got three
facings (we'll help them out here) 3 facings of this ketchup,
where this ketchup only has two facings. This one is a much better seller:
more inventory, more facings on the shelf is indicated by the location
of the tag. This one must be a really big seller becaise it's got one, two, three, four
facings. So the
store is required by the corporate headquarters
in order to map out the shelves accordingly.