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Ann Taylor recently held a grand opening event for their new location at Bellevue Square.
While I was there, I spoke to their PR Director, Andrew Taylor, about the Ann Taylor philosophy.
Yes well we want to dress all different types of women but at the end of the day
we really want to dress women who are chic, smart and powerful and who want to be
their best selves so... we feel that there's all different types of women who do their best
in their lives whether it be work or with their family or with a charity and Ann Taylor has
clothes that help women feel more powerful and more confident.
So this is the first store on the west coast with the new design and the new store
design has many amazing features.
It has a very clear fashion point of view you can probably see behind me
we have a runway with our key looks.
It's also much warmer, better lit, easier to shop, there's a sense of discovery because
there's great shops within shops so you can see a jewelry shop or suit shop or dress shop
and then we also have very comfortable dressing rooms now as well.
The look in-store right now is our holiday collection,
and it includes party perfect dresses, great outerwear, beautiful cashmere, a lot of things
that are great for gifting as well, and wonderful jewelry and accessories.
Leah is our Co-manager here at the new Bellevue Square location, and she looks fabulous
in this red Winter coat which is one of our big pieces for this holiday season.
She also has our snow leopard clutch and a leopard scarf and an amazing sparkly bracelet.
She's very much on trend and wearing the new Ann Taylor look.
She also has on a fabulous pair of our platform booties that can really add
an extra oomph to any of your outfits.
And now we have Leah wearing our perfect wool coat with a faux fur trim sleeve
which is just gorgeous and a great way to be chic and warm during the fall and winter.
She also has on a party perfect skirt with a little bit of sparkle and some great
jewelry as well, and she's wearing some of the new Ann Taylor tights which add a bit of
glamour and warmth to any outfit.
And here we have Leah in one of our big big pieces for this season: the camel coat.
It's really really on-trend - people are loving it.
She also has on the winter white pant with a great leopard print top, as well as
a beautiful quilted leather bag.
She's wearing the new perfect pump in two tone: it's part patent leather and part regular leather
and it looks absolutely stunning with that winter white pant.
This is Virinia, one of our District Managers, looking so chic in a leopard print sheath.
It's a perfect dress for the holiday season, and she's wearing it with a wool alpaca blend cozy sweater.
She also has on a gorgeous sparkly bracelet with Sworovsky crystals, as well as some
beautiful earrings from Ann Taylor.
And now we have Virinia in one of our favorite looks for the party season that comes with the holidays.
She's wearing this beautiful black jacket with a drama collar, and she's wearing it with a
gorgeous grow grain ribbon diamond sparkly necklace and our winter rose sheath dress, and she's
wearing it with our perfect pump in patent leather to complete the look.