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Hi, Belinda here.
So, I wanted to talk today about a couple of different merchandising options.
We’ve covered the boutique displayer, which is obviously very unique and quite interesting.
Especially for grocery store shoppers who would probably, most likely, not have seen something like this at your stores.
Another option, that a lot of stores already have, is something for storing baguettes.
It obviously holds the Tote’s really, really nicely. If you have some simple signage on the top, this does the job.
A couple of other options include the PDQ.
Very simple card stock and this will hold about a dozen, and can actually be replenished provided you have inventory on hand.
A couple of other options include this wire frame for the check out area.
it’ll hold about two dozen units and can be placed right at the checkout.
It has a non-slip rubber foot on the bottom. That’s pretty simple.
It asks the shopper; did they remember their reusable bags.
. It shows the bags in actions, so shoppers can see what they are.
And then the call to actions says, “Take home a few Take Me Totes today.”
A couple other options; we have a blow molded plastic tray.
But, from an environmental perspective the single use plastic is not the best option.
However, it is affective and it is cheap.
And lastly, we’re showing a four pack.
It’s just a simple band around it, and this is perfect for a club store environment.
But really, the whole brand identity is this unique boutique displayer.
And, I think customers who are not used to seeing something so interesting in your store will really gravitate to it.
Also, as this category of the reusable bag moves from promotional to more of a regular item;
if you do have this displayer in your store, your customers will remember where your bags are housed.
And then, as new product comes in, or if they forget their reusable bags they can always walk right over to the displayer and purchase a new one.
So, really, you want to have the displayer and then supplement the program with other merchandising options.