Highlight text to annotate itX
So did you cut those off yourself? I did. So you got rid of the guy? I got rid of the guy, kept the pants. Made them into shorts because he had a longer inseam than I did.
I think the key thing is establishing key fits that can resonate with many different body types, while offering some newness. Love 'em. Love 'em. Love 'em.
The whole philosophy was that we were going to with a more of a youthful fit.
It's more about lifestyle and not really age, that's how I like to look at it.
I like really wearing in jeans.
I wash them infrequently because I want them to age in a way that is reflective of my lifestyle.
The curvy flair is to really go after the customer that has a little bit more in the hips
Everyone expects your jeans to bend and move for you.
In women's we primarily use stretch. That's really what the market is driving right now.
The flair definitely gives her a little more attitude.
you can definitely wear this with heals.
It's a wider leg opening, so it kind of takes away from the hip area. It makes you look a little bit longer and
a little bit leaner.
This would be our classic skinny fit jean.
It's very snug fitting from top to bottom
Once we've established that fit, what we change the wash of the fabric to make it new. You know that skinny will fit you again.
If you have solid core pieces, you can mix it up with a bunch of stuff and come up with something that looks amazing. Cool.
That's what we're trying to do: run great fits, have solid fabric.
A reason for you to come back, and for you to understand what fits work for you.
I don't think people realize how much work goes into it, how much time we spend fitting,
how much time we spend researching what is the best fit,
developing that washes that we feel are associated with each fit.
I'm proud of the stuff we're doing. It's really amazing.