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Now you've done your research and you've probably located several half a dozen or more organizations
that are interested in what your cause is. You know, you're doing education, so you're
not going to pay - you know you're not going to be sending off letters to people who are
interested in building churches, or whatever it is. So what you want to do at this point
is talk about in your letter, the benefits for that company of your cause. We already
that they're interested in education or they're interested in AIDS awareness or they're interested
in hunger in Africa or whatever it is. So now you need to start talking directly about
your cause and the benefits to them. Just the fact that they are interested in a similar
cause gets their attention. Now you want to go straight for the benefits.