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Remember a few years back when you would get to work,
fill your favorite mug with coffee, then use your desktop computer to catch up on
news, check your
email, do your banking. Now you probably do all those things from your
phone on your commute to the office.
Yes, the world has changed, but expectations haven't.
Most people expect sites to load as fast on their smartphones and tablets as they
do on their desktop,
but they don't for a number of reasons. This is a problem if you want visitors
to your website to stay engaged.
At Radware we've used our industry-leading website optimization experience
as the foundation for Radware's FastView, a first-of-its-kind product that
makes your site faster on mobile devices.
The mobile web is different from how you use the Internet on your desktop.
Really different. When you're visiting a site on your desktop
it's being delivered directly from the server to you through a big, fat
Internet pipe,
but when you're visiting from a mobile device, not only does the pipe get way
thinner
but the site has to pass from tower to tower. This is why sites can be three or
four times slower on your phone than they are on your computer.
Your mobile device isn't nearly as powerful as your desktop computer
and the screen resolution is much smaller. You use your finger to navigate, not
your mouse,
which causes your device to have to translate touches into clinks.
And on your desktop, you don't have to think twice about data usage.
While on your smartphone, data is a big deal.
Because of these differences, the mobile web must be approached differently.
Radware FastView uses never-before-seen techniques
that address the unique challenges of delivering web sites to mobile devices,
all without touching your servers, network, or visitors' browsers.
Here are just a couple of ways FastView works with mobile devices.
A feature called touch-event conversion automatically translates all touches
in to clicks,
so your browser doesn't need to think about it each time, which causes
further latency.
FastView also recognizes whether your user is connected through 3G,
4G, or via WiFi. And it makes site performance adjustments that respect
their data plan.
For example, pre-loading is a great technique for making sites faster on a
desktop. It predicts which page a visitor may want to see next and then
pre-loads those pages' objects,
so they're waiting on standby before the visitor clicks.
But if that visitor is connected via 3G, pre-loading may hog a of of data.
So instead of sending a lot of unwanted objects, FastView only sends the most
important objects.
The result? Your visitor gets a faster site, not an extra bill from their
carrier.
By combining our advanced site optimization with techniques tailored to
the mobile web,
Radware FastView accelerates mobile browsing,
allowing your site to load in the most efficient, effective, and seemingly
effortless way.
Your mobile users will be so happy. And then you'll be so happy.
And then we'll all get lots more work done -- before we even get to work.