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frank luntz is a guy who has
been wordsmith further problems for a long time
%uh he's the one that comes up with clever f raises and spends so estate
taxes no longer the state taxes that death tax okay
face like that i could list that doesn't for you that you would recognize
%uh he's got he's also came up with health care reform
words
on how to kill health care reform
so he fell into the republicans and then they put these out there and some of
which happen to be total fabrications
but they've got a hell of a job with it and frank luntz is not a brilliant
career
%uh because he's been pushing that republican and that
now he has the benefit of ivy almost no one oppose it because the democrats
don't know how to play this game at all i'd but now he's but i've got a new
project
and zero to seventeen days memo
called the language
a financial reform
the point of this memo
kill financial reform
that's not conjecture it's in the memo
first he tells you and this is ami every part of this is booked
%uh we need to quote acknowledge the need for reform that ensures that this
never happens again
this kind of
economic collapse
that quote the status quo is not an option
and you should never forget the impact of this on your audience and even
advises of the republicans
to promote themselves as the agents of change
that sounds pretty good doesn't it
then he tells them
how to kill the bill
how to kill financial reform starts out by saying future pretend to be in favor
reform
you should pretend that you are the one who is going to bring reform
and then kill it in time
memo
republican one oh one
it's a smoking gun
okay
thank you again warmed up
so %uh
he says look or companies are quotes ordinarily calling for a new government
program to protect consumers would be extraordinarily popular
so he knowledge is that this bill should
the extraordinarily popular
right who's willing to protect customers with
but he continues
but these are not ordinary times american people are not just say no here
say hell no two more government agencies more pure bureaucrats and more
legislation
crafted by special interests
what's the point that and we want to kill the bill this helps effort at
customers so how do we have to frame we have to remember his about language and
how you frame fixed we have to bring that bike pretending that it's that more
bureaucrats
more government involvement and more about special interests
we're gonna get the more of that in a second disasters
pure genius
and he continues quote public outrage about the bailout of of banks on wall
street is a similar time bomb set to go up on election day
frankly the single best way
kick kill any legislation
is the link it
for the big
now okay
begin to understand that you just not right
this a bill
wants to prevent
all bailouts in the future
they would want to regulate so we don't have to do any more video
lan says turned on its head
and pretend
that there's a big bank bailout in the dept
impact because a minor
just say it's in the bill
now putting oppose caught up with an estimate
so where is it in the bell this big *** pela
in fact they're calling it the permanent bailout
we only have represented gerri moran alexa republican of kansas
we'll talk about on the floor congress
and missile mr bubbling in thailand what is coming
isn't what they're calling the equivalent of the death penalty there
healthcare debate
of the permanent baylor
so that's what's point-blank resident about you show us
where it is unpopular will take a look at
he says quote
and now you can see what a lot it is here franklin says
it is in the fine print of the legislation n stuff that was added to
the house effort
but the senate has been talking about whether it will keep our not keep it
you understand
there's no specific prevention
here are all seventeen page mammal about how you should pretend it isn't over the
bailouts
when he there is an operation there's no such statement it's stuff between the
house and senate i can't pinpoint it to you because i made it up
you think if there was a specific provisions
luntz after writing a seventeen page memo cringe just flat out tell you what
it is
payroll hiding
but okay look
phagocytes genius here or take when we can deliver continues and i'll summarize
the american people these are all quotes that are going to be more tired add-ons
earmarks of back-room deals but they're mad as hell at lobbyists' loopholes
you must put proponents of the legislation on the defense
forcing them to attempt to justify the lobbyists' loopholes
exemptions placement
highlight exemptions broadcast and remind them this legislation is full of
lobbyist loopholes
that excludes certain wealthy powerful industries
from regulations
and it looked sometimes people say oh bomb was playing chess and we don't
understand
and we couldn't understand he's eight moves ahead o alzheimer's playing
checkers meant this guys played chess
if life for a defense
you understand what he just told her about what to do
fill the bill full of lobbyist loopholes
then turn around and come back is that i would not have a lobbyist ruble will
books
was not as a pair of the special interests
what all of these democrats found out that the
big bank c_d_s you about the part of the bailout
on another spellers
gotta make sure that the basket but they have bigger and that
%uh that because of the catastrophe
%uh well favor a real shame about this change ridiculous but
and what happens at the end
www with we don't fix the problem at all
there is no change
there is no reform
there's no regulation of the banks
and all the another crash
and it'll be another need for another ever dizzy bailout
at that point about measles that you see that
the democrats screwed it up
man its
it's brilliant about eight hundred different ways
you take okay
how do you know that the republicans are filling this thing with lobbyists
loopholes
and a complaining about the lobby still loopholes and other store in the
financial times so that
richard shelby the ranking republican the finance committee
saying hehe
if you want bipartisanship
knew better kill the parts of reform
they'll paul walker wants
you better kill
the consumer protection agency to protect consumers
and relentlessly lobbyist loophole
accra
it's happening today
okay
ino i was not even up to give shall be a little bit accredited %uh earlier date
as he said some positive things about reform out
pollution
lowered now that we're in the nitty-gritty a land of the details
is looking for eight hundred ways that shop this thing up
so blocker had a great statement over the weekend encourage me before i saw
all this
and remember well there's a guy i'll bomb is listening to know we hope we
pick right
he explained four different ways
that you can prevent this kind of collapse from happening
split-up investment banking from the commercial banking so that our money
that we put into the commercial banks
don't get in danger of when they take a risk in their proprietary trading
makes perfect sense richard shelby muscle spike
their public tell that
because i want our money at risk so their lobbyists and their banker press
can get richer but meanwhile frank luntz writing memos explaining how
they're gonna pretend
to be on the side of the regular people
and a doubling the democrats
after they insert
no pulse and they wanted on the calendar sabato so watered down
has only two reasons why you play a lot
one your
under a contemptible fool
mais oui or chris dodd who is now saying or any bipartisanship while before i
retire
i need to have a bill that i needed to be bipartisan
are you that stupid chris dodd
brocco obama ten geiger
are you all that's stupid
there's only one other explanation
dot or explanation is
although for a lot
the democrats don't want reform either
what they want to do is that all the republicans twisted my arm off my god
i've got a lot is low ball them and i wanted to have the bill
at in archaeology for for a better tell the agency that killed everything
but because i get bipartisanship
because the republicans made me do it alone out of that bill is so riddled
with loopholes that everybody's complaining
i guess we're not gonna be able to pass the what can we do we lost elections we
panicked now we can do it
we did that happen before
inhabited healthcare there
the bill
financial reform bill is getting water down as we speak health care reform got
enormously watered down
now is at a point where it might never pass right
if the democrats think they're smart and they're getting results
well that is not a defensible position
because it is just simply not true
so that's why it only leads to other alternatives either idiots or complicity
so look i don't want to decide you tell me i'd give your democratic
politician if you're part of a bombing mission triggered by the democrats and
senate you tell me
what is it had he gotten great results
are you worried about reform right now as we speak yes so what is it but you'll
fall
or are you complex
you answer