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I HAVE ABOUT TEN DAYS TO FIND A HOUSE.
THAT'S WHY I CAME TO YOU, ANN.
IN THIS AMOUNT OF TIME,
I'M GONNA HAVE TO THINK OUTSIDE THE BOX.
ANN, I'M STILL HAVING SOME RESERVATIONS.
NO, YOU'RE ALMOST OUT OF TIME.
DAN NEEDS THE IMPOSSIBLE.
(Limor) TODAY I'M HERE IN EAST HARLEM...
THAT'S RIGHT.
FOR A TOWN HOUSE TO BE BOTH COMMERCIAL AND RESIDENTIAL,
IT'S GONNA BE A CHALLENGE TO MARKET IT.
A PERFECT BUYER WILL BE AN ARTIST
OR A PERSON THAT CAN'T AFFORD IT IN LOWER MANHATTAN.
(man) NO ONE WOULD EVER GUESS THAT THIS IS UP HERE.
IT'S SOHO LIVING UPTOWN.
YES, AND PEOPLE NEED TO KNOW ABOUT THIS.
♪♪
Closed Captions provided by Scripps Networks, LLC.
Captions by VITAC.
WHEN YOU SAID "CLUBHOUSE," I'M ENVISIONING
KIND OF A--ONE ROOM WITH SOME PING-PONG TABLES,
BUT I'M REALLY BLOWN AWAY. THIS IS INCREDIBLE.
THIS IS WHY IT'S SO IMPORTANT THAT YOU'RE HERE,
AND WHY I CALLED UPON YOU.
I'M HERE TO MEET WITH DAN QUINTERO,
WHO IS THE EXECUTIVE VICE PRESIDENT
OF THE KIPS BAY BOYS & GIRLS CLUB HERE IN THE BRONX,
AND IT'S A VERY, VERY IMPORTANT NEW YORK CITY ORGANIZATION.
THEY SUPPLY AFTER SCHOOL ACTIVITIES AND GUIDANCE
FOR THE KIDS THAT ARE IN NEED UP HERE.
WE'RE SERVING OVER 12,000 CHILDREN HERE,
AND ONE OF OUR LARGEST FUND-RAISERS
IS CALLED THE KIPS BAY SHOW HOUSE.
THIS EVENT IS THE CORNERSTONE FUND-RAISING PROJECT
OF THE KIPS BAY BOYS & GIRLS CLUB,
AND MOST IMPORTANTLY,
IT SUPPORTS THOUSANDS OF CHILDREN IN THE BRONX.
SO HISTORICALLY, WE'VE HAD A TOWN HOUSE
ON THE UPPER EAST SIDE OF MANHATTAN,
USUALLY ABOUT 7,500 TO 12,000 SQUARE FEET OF SPACE.
AND THIS YEAR, WE HAD A HOUSE,
WE THOUGHT IT WAS SECURE, AND IT FELL THROUGH.
YOU NEED A HOUSE, OKAY, ALL RIGHT...
THE KIPS BAY SHOW HOUSE
IS A CORNERSTONE FUND-RAISING PROJECT.
EVERY YEAR WE BRING IN DESIGNERS FROM ALL OVER THE WORLD,
AND THEY DESIGN VARIOUS ROOMS IN THIS HOUSE.
AS A RESULT, THIS HOUSE BECOMES A DESIGN MUSEUM
TO THE GENERAL PUBLIC.
SO THE MOST IMPORTANT PIECE
OF THIS FUND-RAISING PROJECT IS FINDING A HOUSE.
JUST EXPLAIN TO ME KIND OF WHAT YOUR NEEDS ARE,
LIKE, DO YOU PAY THE OWNER RENT?
WELL, TYPICALLY, THE OWNER USUALLY DONATES THE LOCATION,
OKAY.
BUT IN RETURN, TYPICALLY,
THERE'S ABOUT A HALF A MILLION DOLLARS IN UPGRADES
WOW.
AND IF THE HOME IS ON THE MARKET,
YOU'RE GONNA GET 10,000 TO 15,000 PEOPLE
OKAY.
SO IT'S A TREMENDOUS BENEFIT TO THE OWNER ALSO.
IT IS A TOUGH THING TO KIND OF TALK A SELLER
INTO HAVING THIS AMOUNT OF PEOPLE IN A HOME,
BUT THE DESIGNER SHOW HOUSE IS THE PREMIER EVENT IN MANHATTAN.
I MEAN, EVERYBODY LOVES TO GO TO THIS, SO THIS IS A BIG DEAL,
AND THIS COULD MEAN A LOT OF FUTURE BUSINESS FOR ME.
SO, DAN, I REALLY WANT TO HELP YOU IN ANY WAY,
AND OBVIOUSLY, I WILL WAIVE MY FEE,
BUT HOW MUCH TIME DO WE HAVE?
ANN, I HAVE ABOUT TEN DAYS.
TEN DAYS.
OKAY. HOW OPEN ARE YOU GONNA BE TO DIFFERENT NEIGHBORHOODS?
OH, YOU'RE REALLY TAKING ME OUT OF MY COMFORT ZONE NOW.
AND YOU'RE REALLY OUT OF TIME.
I'M GONNA HAVE TO THINK OUTSIDE THE BOX,
BECAUSE IN THIS AMOUNT OF TIME,
TO GET THIS BIG OF A JOB DONE,
DAN NEEDS THE IMPOSSIBLE.
TODAY I'M HERE IN EAST HARLEM.
IT'S AN UP-AND-COMING NEIGHBORHOOD
WITHIN WALKING DISTANCE TO CENTRAL PARK.
HI. CECILIA.
I'M HERE TO MEET MY NEW CLIENTS THAT WANT TO SELL
THEIR FOURTH FLOOR TOWN HOUSE, WHERE THEY LIVE AND WORK.
THIS IS THE STUDIO/GALLERY.
I CREATE ART, AND I HAVE SHOWS PERIODICALLY.
YEAH, THIS IS THE GALLERY.
♪♪
SO THIS ENTIRE FLOOR IS BASICALLY THE COMMERCIAL SPACE?
THAT'S RIGHT, COMMERCIAL OVER THREE LEVELS OF RESIDENTIAL.
SO WE CAN RENT IT,
AND IT'S SEPARATE FROM THE REST OF THE HOUSE.
IT ALSO HAS THE POTENTIAL OF FUTURE EXPANSION.
OH, WOW.
I SAW YOU HAVE TWO ENTRANCES,
SO YOU CAN LITERALLY LEASE THE SPACE TO SOMEBODY ELSE.
THAT'S A GREAT POTENTIAL.
(Limor) FOR A TOWN HOUSE TO BE SITUATED ON A RESIDENTIAL BLOCK,
BUT IS ZONED FOR BOTH COMMERCIAL AND RESIDENTIAL,
IT'S PRETTY UNIQUE IN NEW YORK,
SO I THINK IT'S GONNA BE A CHALLENGE TO MARKET IT.
THIS IS OUR LIVING ROOM,
DINING ROOM, AND THE KITCHEN.
WE STILL HAVE A LOT OF LIGHT HERE,
BECAUSE OF THE SOUTH EXPOSURE.
AGREEMENT WAS THAT WE CAN SHARE THIS FLOOR
WITH ALL OF OUR ARTWORK, UH, VERSUS DOWNSTAIRS.
THE REASON WE'D LIKE TO SELL THE HOUSE--
BECAUSE MY WIFE IS TRYING TO GET ESTABLISHED
IN MIAMI AS AN EMERGING ARTIST,
AND ALSO I HAVE PROJECTS THAT I'M GONNA BE LOOKING AFTER, UH,
AS AN EXPANSION OF OUR BUSINESS IN MIAMI.
LET ME SHOW YOU THE MASTER BEDROOM.
IT'S A HUGE ROOM.
IT'S ABOUT 750 SQUARE FEET.
EVERY ROOM HERE LOOKS SO DIFFERENT FROM THE OTHER,
IT'S BEAUTIFUL. IT'S LIKE AN INDIVIDUAL UNIT.
COME INTO MY OFFICE.
OH, THAT'S YOUR WORKSHOP.
WOW. IT'S BIG.
LITERALLY, IT COULD BE A 2-BEDROOM.
YOU HAVE SOUTH EXPOSURE, NORTH EXPOSURE.
YOU CAN DIVIDE IT. THAT'S A GREAT SPACE.
A PERFECT BUYER WILL BE AN ARTIST
OR A PERSON THAT IS INTO BUYING A HOUSE
AND CAN'T AFFORD IT IN LOWER MANHATTAN,
AND MAYBE EVEN A POTENTIAL DEVELOPER, LIKE YOURSELF,
TO SEE THE OPPORTUNITY THAT THIS HOUSE HAS,
BUT WE NEED TO BRING THEM HERE TO EAST HARLEM.
RIGHT, WELL, THIS AREA IS CHANGING
IN TERMS OF SOCIAL ISSUE, IN TERMS OF CULTURE.
ART HAS BECOME A VERY IMPORTANT PART OF THE COMMUNITY.
THERE ARE GALLERIES POPPING UP--
IN THE LAST THREE YEARS, WE HAVE NOW SIX GALLERIES IN THE AREA.
AS EAST HARLEM IS AN UP-AND-COMING AREA,
A POTENTIAL BUYER WILL HAVE TO BE SMART ENOUGH TO REALIZE
WHAT A GREAT INVESTMENT IT IS,
'CAUSE IN TWO OR THREE YEARS FROM NOW,
EAST HARLEM COULD BE THE NEXT EAST VILLAGE.
I TRULY BELIEVE THAT WHAT YOU HAVE HERE IS UNIQUE.
♪♪
BEFORE WE GO INTO THE APARTMENT, I KNOW YOU'RE NERVOUS,
BUT LET ME JUST GIVE YOU THE LAY OF THE LAND.
SO TODAY I'M HERE WITH DAN FROM KIPS BAY,
AND I'M GONNA BE SHOWING HIM TWO MODERN APARTMENTS
ON THE WEST SIDE AT THE ALDEN,
AND HE'S GONNA BE BRINGING JAMIE THE DESIGNER TO SEE
WHETHER THE SPACE WILL WORK FOR THE DESIGNER SHOW HOUSE.
OKAY, SO THIS IS IT.
LOOK AT THIS LIVING ROOM.
THIS IS AMAZING. SPECTACULAR VIEW.
♪♪
I JUST LOVE THIS. YOU'VE GOT THESE FANTASTIC VIEWS,
THE DOUBLE HEIGHT CEILING.
IT'S NICE, IT'S CLEAN, IT'S FINISHED.
I MEAN, IT'S JUST SO SPECTACULAR.
I KNOW IT BEING ON THE WEST SIDE IS GONNA BE DIFFERENT FOR YOU,
I'LL KEEP AN OPEN MIND.
(Dan) I STILL HAVE SOME TREPIDATION ABOUT POSSIBLY
COMING TO THE WEST SIDE, BUT AT THE END OF THE DAY,
THIS IS TO SUPPORT 12,000 CHILDREN IN THE BRONX,
SO OBVIOUSLY CHOOSING THE SPACE THAT DESIGNERS
CAN REALLY PUT THEIR BEST FOOT FORWARD WITH
IS OF UTMOST IMPORTANCE.
SO YOU'VE GOT TWO OF THE SMALLER BEDROOMS
KIND OF OFF THE KITCHEN, AND THEN YOU'VE GOT TWO DOWN HERE
THAT FACE THE RIVER, AND THEN FIVE MORE UPSTAIRS.
THESE ROOMS ARE A BIT MORE INTIMATE
BUT ACTUALLY,
I CAN TELL YOU THAT A LOT OF THE FIRST-TIME DESIGNERS,
THEY SAID THEY WOULD PREFER A SMALLER SPACE.
YOU KNOW, THEY ONLY HAVE FIVE WEEKS. THEY'RE GONNA LIKE THAT.
COMING TO THE WEST SIDE, OF COURSE, CAUSED ME TO HAVE
A LITTLE BIT OF A PAUSE. WE'VE NEVER BEEN ON THE WEST SIDE.
BUT THE REAL ESTATE MARKET IN NEW YORK IS REALLY HOT,
AND IT'S HARD TO FIND A PROPERTY.
OKAY, SO HERE'S THE MASTER, AND JUST THINK ABOUT THIS AT NIGHT.
YOU'VE GOT THE BUILDINGS, YOU'VE GOT NEW JERSEY.
WHILE THIS IS A GORGEOUS SPACE, I'M JUST A BIT CONFLICTED,
YOU KNOW, THE KIPS BAY BRAND HAS ALWAYS BEEN MORE TRADITIONAL.
DAN, EVERY BRAND NEEDS TO CHANGE AND GROW.
AND CHANGE CAN BE GOOD.
I RECOGNIZE I AM TAKING THEM OUT OF THEIR COMFORT ZONE, FOR SURE,
BUT I THINK THIS REALLY WILL WORK.
IT'S GOT A WHOLE NEW DEMOGRAPHIC OF PEOPLE
THAT ARE GONNA BE COMING IN HERE, AND, YES, THAT'S RISKY,
BUT I THINK IT COULD BE THE BEST THING FOR THEM.
IT IS HUGE HUMUNGOUS.
NEVER.
AND I HAVE TO TELL YOU, THE WEST SIDE IS LOOKING BETTER
AND BETTER, BUT I'M STILL HAVING SOME RESERVATIONS.
I HAVE TO DIGEST THIS A BIT MORE.
THE SPACE ITSELF HAS EVERYTHING TO DO WITH
THE SUCCESS OF THE EVENT, SO I'M LOOKING FORWARD
TO OTHER PROPERTIES THAT SHE MAY HAVE IN MIND FOR US.
THIS COULD BE A GREAT UNCONVENTIONAL WAY
TO INTRODUCE BUYERS,
NOT ONLY TO SEE THE HOUSE, BUT ALSO THE AREA
AND THE NEIGHBORHOOD AND ITS GREAT CULTURE.
THAT WAS OUR INTENTION
WHEN WE CAME UP WITH THE IDEA OF ArtCrawl.
IN TRYING TO FIND WAYS TO MARKET THIS PROPERTY
AND SHOWCASE EAST HARLEM, I CAME ACROSS JACKIE ORANGE,
WHO IS THE FOUNDER OF ArtCrawl HARLEM,
WHICH IS AN ART GALLERY TOUR IN THE NEIGHBORHOOD.
WE NOTICED THAT THERE WERE TONS OF PEOPLE
FLOCKING TO CHELSEA AND SOHO,
BUT, OF COURSE, HARLEM HAS A VIBRANT VISUAL ARTS SCENE,
AND SO ArtCrawl HARLEM HAS BECOME QUITE SUCCESSFUL
IN SHOWCASING THE GALLERIES AND THE ARTISTS IN HARLEM.
THEY'LL GET TO SEE THAT THERE'S NO FEAR
TO BE IN HARLEM, FOR ONE,
AND IN THE PAST, WE'VE HAD AS MANY AS 200 PEOPLE
OH, WOW.
HARLEM AS A WHOLE HAS CHANGED.
THERE ARE A LOT OF WONDERFUL ART GALLERIES,
MORE RESTAURANTS OPENING UP,
AND WE SAW THAT THERE WAS A NEED TO SHOWCASE HARLEM
AS BEING A PLACE TO GO FOR THE VISUAL ARTS.
DO YOU THINK WE COULD HAVE SOME ROOM
FOR A FEW BUYERS AND MYSELF ON THE TOUR,
AND IF WE COULD END UP THE TOUR
AT CECILIA'S GALLERY,
AND MAYBE HAVE SOME FOOD, DRINKS
FOR YOUR GUYS AND FOR POTENTIAL BUYERS?
I THINK IT COULD WORK.
I THINK ArtCrawl IS A UNIQUE OPPORTUNITY
TO GET BUYERS AND BROKERS UP TO MY LISTING
AND SEE THE ART SCENE IN EAST HARLEM
AND ALSO HOW THE NEIGHBORHOOD IS DEVELOPING.
SO JUST LOOKING AT IT FROM THE OUTSIDE,
THIS IS WHAT YOU THOUGHT YOU'D BE LOOKING FOR, RIGHT?
OH, IT LOOKS EXACTLY WHAT KIPS BAY HAS DONE IN THE PAST.
ABSOLUTELY.
(Ann) I'M HERE ON THE UPPER EAST SIDE.
I THINK THE WEST SIDE MIGHT HAVE SCARED THEM A LITTLE BIT
BECAUSE IT'S SO DIFFERENT, SO I WANT TO GET THEM BACK
TO WHAT THEY HAVE TRADITIONALLY DONE, AND THEY CAN DECIDE.
SO WE'RE GONNA CALL THIS THE TRADITIONAL BEAUTY.
WOW, THIS IS VERY NICE, ANN.
♪♪
THIS IS THE DINING AREA, AM I CORRECT?
IT WOULD, IT WOULD BE THE FORMAL DINING ROOM.
IS THERE ANY LATITUDE AS IT RELATES TO
MAYBE ELIMINATING SOME OF THE FEATURES
AND ADDING SOME OF THEIR OWN FEATURES?
I THINK OUR DESIGNERS WOULD WANT TO KNOW THAT.
UH, SURE, I'LL CERTAINLY ASK MY SELLER.
THIS KITCHEN IS OBVIOUSLY NOT VERY BIG, BUT...
RIGHT.
BUT I THINK THEY CAN TURN THE CHALLENGES INTO SOME POSITIVES.
SO LOOK AT THIS ROOM. I LOVE THE HIGH CEILINGS AND THE MOLDINGS,
BUT YOU'VE GOT THESE BEAUTIFUL WINDOWS,
IT SURE IS.
THIS HOME IS SO BEAUTIFUL, BUT I'M ROOTING FOR THE WEST SIDE
BECAUSE TO DO IT IN AN APARTMENT BUILDING
OPENS UP A WHOLE NEW WORLD FOR THEM.
BUT I THINK THEY'RE AFRAID TO BE SO DIFFERENT.
SO HERE WE GO, ANOTHER GREAT ROOM.
YOU'VE GOT THREE WINDOWS. I LOVE THIS MANTEL.
IT'S GORGEOUS.
ALL OF THE MANTELS IN THE HOUSE ARE ORIGINAL.
WE'LL GO THROUGH THE MASTER BATHROOM.
IT LEADS TO THE MASTER SUITE.
AGAIN, THE CEILING HEIGHT IS WONDERFUL.
IT ACTUALLY HAS A WOOD-BURNING FIREPLACE.
AGAIN, I THINK SOMEBODY COULD REALLY
THERE'S A LOT OF PRESSURE TO FIND A LOCATION,
AND FIND IT AS QUICKLY AS POSSIBLE.
FROM A DECISION MAKING STANDPOINT,
I CAN SEE THE ADVANTAGE ON BOTH PROPERTIES.
YOU WEREN'T KIDDING WHEN WE SAID IT WAS GONNA BE SMALL, BUT...
IT MIGHT WORK.
I'M UNDER AN AMAZING AMOUNT OF PRESSURE
TO MAKE THE RIGHT CHOICE HERE.
I LOVE THIS ROOM. THEY USED IT AS THEIR FAMILY ROOM,
THIS IS A GREAT ROOM.
I CAN ONLY IMAGINE AN EVENING IN IT IS JUST SPECTACULAR,
IT'S REALLY NICE.
THIS PARTICULAR PROPERTY, WE COULD DO THIS TOMORROW,
BUT YOU MADE THE MISTAKE OF SHOWING ME
THAT WEST SIDE PROPERTY, SO YOU'VE DONE A TREMENDOUS JOB
IN MAKING THIS DECISION A LOT MORE DIFFICULT, I HAVE TO ADD.
THE BOARD AND THE COMMITTEE--
THEY'RE ALL VERY COMFORTABLE WITH THE EAST SIDE,
BUT WHEN YOU THINK ABOUT GROWING THE CHARITY,
AND THE IMPACT THIS EVENT HAS ON SO MANY CHILDREN IN THE BRONX,
THE WEST SIDE MIGHT CREATE THAT OPPORTUNITY FOR US.
SO I THINK I HAVE TO GO BACK TO MY BOARD MEMBERS
AND TRY TO CONVINCE THEM THAT
LOOKING AT THE WEST SIDE FROM MY STANDPOINT
I'M SURE YOU'LL GET BACK TO ME
WE'LL SEE HOW IT GOES.
OKAY, WELCOME, EVERYBODY. WHO'S HERE FOR THE FIRST TIME?
YOU'RE GOING ON A JOURNEY.
YAY.
I'M HERE AT EAST HARLEM TODAY
WITH SOME BROKERS AND POTENTIAL BUYERS.
WE'RE GOING TO GO ON THE ArtCrawl HARLEM TOUR.
THIS IS A VERY SPECIAL PROJECT.
IT'S CALLED "REPLAY."
THE ARTIST IS ONE OF THE PIONEER VIDEO ARTISTS.
I THINK IT'S REALLY INTERESTING.
YOU GET AN IDEA OF THE DIFFERENT KINDS OF ART,
AND THE FLAVOR, THE PEOPLE WALKING AROUND.
THIS GIVES YOU, YOU KNOW, A DIFFERENT EXPERIENCE
OF WHAT IT WOULD BE LIKE TO BUY OR LIVE HERE.
IF YOU GUYS HAVE ANY QUESTIONS, UH, ABOUT THE ARTWORK, UM,
I CAN--FEEL FREE TO TALK ABOUT IT.
I START TO REALIZE, YOU KNOW, STEPPING INTO THEIR SPACE,
HOW BEAUTIFUL IT REALLY IS,
GETTING TO MEET SOME OF THE ARTISTS.
I MEAN, WE'RE IN NEW YORK, THIS PLACE FULL OF CULTURE,
BUT ACTUALLY GETTING TO TOUCH IT
I AGREE.
I'M SO HAPPY, GUYS, THAT YOU CAME.
(Limor) I THINK IT WAS A GREAT TOUR.
IT WAS A GREAT WAY TO GET THE SENSE OF THE NEIGHBORHOOD
AND MEET SO MANY TALENTED ARTISTS.
HOPEFULLY THAT GREAT ENERGY WILL CARRY ON TO THE PARTY
AND TO MY LISTING.
SO HERE'S THE AMENITIES AREA. THIS IS PERFECT.
WHAT I'M THINKING IS THAT THERE'S DIFFERENT SPACES
THAT YOU CAN POTENTIALLY USE THAT YOU HAVEN'T HAD BEFORE.
IT'S STILL A BIG DEPARTURE FROM WHAT WE'VE DONE IN THE PAST.
(Ann) SO I'M BACK TODAY AT 60 RIVERSIDE BOULEVARD
WITH DAN AND SOME BOARD MEMBERS FROM THE KIPS BAY CLUB.
THE TWO APARTMENTS HERE SPEAK FOR THEMSELVES,
BUT THE AMENITIES ARE AN ADDED BONUS.
THEY'VE GOT SO MANY RESOURCES HERE AND OPTIONS,
AND THAT'S THE NAME OF THE GAME.
ISN'T THIS AWESOME?
I'VE ALWAYS ENVISIONED GETTING SOME OF THE SPORTS CELEBRITIES
(man) GREAT OPPORTUNITY.
AND THE PARENTS CAN SEE THE SHOW HOUSE, AND--
IT'S GREAT.
WE CAN, AND THIS BRINGS EVERYTHING BACK TO THE KIDS.
IT REMINDS EVERYBODY OF WHAT WE'RE ALL ABOUT.
THE DECORATORS SHOW HOUSE IS ABSOLUTELY VITAL
TO KIPS BAY'S FUND-RAISING EFFORTS.
WE HAVE, WITH ONE EXCEPTION, UM, DONE EXCLUSIVELY,
BROWNSTONES ON THE UPPER EAST SIDE OF MANHATTAN,
SO THERE'S NO QUESTION THERE'S A RISK.
THIS IS DEFINITELY ADDED VALUE.
SOMETHING DEFINITELY TO ENHANCE WHAT WE'RE DOING.
(woman) FOR 39 YEARS, WE'VE BEEN IN TOWN HOUSES,
SO OUR AUDIENCE IS USED TO THAT,
BUT I THINK THAT OUR BRAND IS VERY, VERY STRONG,
AND IF WE DO IT HERE, THEY WILL COME AND SEE IT AND EMBRACE US.
BECAUSE THIS IS THE INNER COURTYARD OF THE BUILDING,
AND IT OBVIOUSLY IS SO BEAUTIFUL DOWN HERE AND PROTECTED.
REALLY ELEGANT.
ALL OF THE FACILITIES COMBINED TOGETHER
MAKE IT FANTASTIC FOR US, AND TO ONE OF THE POINTS
YOU MADE DOWNSTAIRS, IF WE'RE GONNA GO, WE NEED TO GO 100%.
BUT WE DO HAVE SOME TIME CONSTRAINTS,
SO I WOULD LOVE TO MAKE A DECISION AS SOON AS POSSIBLE.
I SAY WE MOVE.
I THINK, YOU KNOW, GIVEN THAT,
YAY!
I AM SUPER EXCITED, BUT I ALSO FEEL A LOT OF PRESSURE,
BECAUSE ULTIMATELY THIS IS ABOUT RAISING MONEY,
AND IF THEY DON'T GET THE TURNOUT,
AND THE PEOPLE DON'T SHOW UP LIKE I THINK THEY WILL,
I'M GONNA FEEL AWFUL.
NO RAIN AND NO WIND, RIGHT?
PROMISE--FULL SERVICE BROKER--NO RAIN.
(Limor) ArtCrawl HARLEM TOUR WENT REALLY GREAT.
NOW THAT WE GET THE SENSE OF THE NEIGHBORHOOD,
I THINK IT'S TIME TO GET SOME REAL BUYERS TO THE PROPERTY
AND GET THEM TO LOVE IT.
(Cecilia) I WANT TO WELCOME ALL OF YOU.
THIS IS MY STUDIO/GALLERY.
UH, TRY TO LOOK FOR SOMETHING THAT CONNECTS WITH YOU,
BECAUSE IT'S DIFFERENT FOR EVERYONE,
AND I HOPE YOU ENJOY IT.
THIS IS THE LIVING ROOM.
(man) ACTUALLY, THIS HAS THE PERFECT LIGHT
TO CONVERT THIS WHOLE THING, JUST A HUGE KITCHEN HERE,
JUST LIKE WHAT YOU SEE IN COOKING SHOWS.
(man) NO ONE WOULD EVER GUESS THAT THIS IS UP HERE.
IT'S SOHO LIVING UPTOWN.
YES, THIS IS REALLY COOL. PEOPLE NEED TO KNOW ABOUT THIS.
I HAVE TWO DIFFERENT PEOPLE IN MIND FOR THIS SPACE,
AND AT THE PRICE POINT, THIS--
IT WOULD BE A NO-BRAINER TO BRING THEM HERE.
ONE OF THE BEST THINGS ABOUT THIS PROPERTY
IS THAT IT'S BOTH RESIDENTIAL AND COMMERCIAL.
I THINK IT MIGHT BE GOOD FOR FUTURE RESALE.
GREAT POSSIBILITY, BECAUSE THE DEPTH OF THE SPACE IS BEAUTIFUL.
I LOVE THE SPACE. I LOVE THE LIGHT. I LOVE THE ENERGY IN IT.
IT'S A GREAT PLACE TO MOVE,
BUT I THINK IT'S ALSO A GREATER PLACE TO EXPERIENCE.
I'M NOT REALLY SEEING PRIVATE LUXURY HOME HERE.
WHAT I'M REALLY SEEING MORE IS
WE COULD MAKE SOME GREAT APARTMENTS.
IT'S ALL A QUESTION OF THE DOLLARS,
HOW MUCH IT'S GONNA COST ME TO CONSTRUCT,
HOW MUCH I CAN RENT THE APARTMENTS OUT FOR.
WHAT I CAN DO IS HOOK YOU UP WITH HIS ARCHITECT
TO GIVE YOU A BETTER SENSE...
WITH THE PRICE THAT LIMOR HAS PUT ON THIS PROPERTY,
I DO THINK THAT IT'S FAIR, AND IT MAKES SENSE,
AND YOU GET A GOOD VALUE.
OKAY, SO LET'S GET YOU GUYS HOOKED UP AS SOON AS POSSIBLE.
OKAY.
(Limor) I'M EXCITED. RIGHT NOW I HAVE TWO PEOPLE THAT EXPRESSED
REAL INTEREST IN BUYING THE PROPERTY.
I THINK THAT THIS TOUR AND COMBINATION
WITH THE BROKERS AND BUYERS IS GOOD
AND HOPEFULLY WILL RESULT WITH OFFERS.
UNBELIEVABLE, RIGHT?
QUITE THE TRANSFORMATION.
AT THE END OF THE DAY,
WE WERE RIGHT TO MOVE INTO THE WEST SIDE,
BECAUSE IT'S LIKE A WHOLE BREATH OF FRESH AIR.
SO I'M HERE AT THE ALDEN FOR THE OPENING NIGHT PARTY
OF THE KIPS BAY SHOW HOUSE, AND JAMIE DRAKE
HAS SNUCK ME UP HERE TO GIVE ME A PERSONAL TOUR OF THE SPACE.
I CANNOT BELIEVE THAT PEOPLE PUT THIS TOGETHER
IN SUCH A SHORT PERIOD OF TIME.
OH, MY GOSH, IT'S BEAUTIFUL.
IT IS SO, WOW.
IT JUST DOESN'T LOOK LIKE THE SAME SPACE.
AND, WELL, THAT'S WHAT A GOOD DESIGNER DOES.
WE TOOK A BLANK CANVAS, AND HE BROUGHT IT TO LIFE.
CERTAINLY, BEING ON THE 21st AND 22nd FLOOR
OF A BRAND-NEW BUILDING GAVE PEOPLE
A LOT OF EXCITING POINTS OF DEPARTURE,
AND THEY PLAYED WITH THOSE,
WHICH IS EXACTLY WHAT WE'RE TRYING TO DO WITH KIPS BAY.
SO, ANN, WE LOOKED AT THE SOUTH TERRACE LAST TIME.
THIS IS THE NORTH TERRACE.
I LOVE THAT THEY PUT THE WOOD AS PAVERS IN BETWEEN.
WOW.
SORT OF AREA RUGS. I MEAN, THIS IS LIKE THE SEATING AREA RUG.
YOU KNOW, ALL IN ALL,
ABSOLUTELY SPECTACULAR. IT'S GONNA BE UNBELIEVABLE.
I THINK THE PLACE LOOKS A HUNDRED TIMES BETTER
THAN IT COULD POSSIBLY LOOK. I'M JUST HOPING NOW
THAT THE PARTY TONIGHT IS A SUPER SUCCESS
AND THAT THE DONORS ARE WRITING BIG CHECKS
AND THAT TONS OF PEOPLE COME.
OH, HI, LIMOR. HOW ARE YOU?
TODAY I'M HERE AT CECILIA AND MOE'S HOUSE
TO GIVE THEM AN UPDATE AFTER HARLEM ArtCrawl.
AS YOU KNOW, WE DID HAVE A LOT OF BUZZ,
BUT UNFORTUNATELY, NOT A SOLID OFFER.
WHAT ABOUT THE CLIENTS THAT YOU HAD--
THEY SEEMED TO BE VERY INTERESTED?
THEY WERE, AND THOSE PEOPLE, UNFORTUNATELY,
THEY DIDN'T CARE MUCH FOR THE COMMERCIAL SPACE,
SO FOR THEM TO FORMULATE A VISION,
OH.
(Limor) I THINK THERE HASN'T BEEN AN OFFER ON THE HOME YET
BECAUSE MANY PEOPLE CAN'T REALLY RELATE TO THE COMMERCIAL PART.
THEY DON'T KNOW WHAT TO DO WITH IT.
BUT IF YOU'RE OKAY WITH IT, I WANT TO PUT IT IN A WEB SITE
THAT IS STRICTLY COMMERCIAL.
I BELIEVE THAT THE NEXT FEW STEPS SHOULD GENERATE
MORE TRAFFIC AND BRING US THAT PARTICULAR BUYER
THAT WILL SEE THE POTENTIAL, AND WE'LL GET IT SOLD.
WHEN I'M MARKETING A PROPERTY,
I REALIZE THAT IT'S VERY IMPORTANT TO COME WITH A PLAN,
BUT I ALSO THINK THAT I SHOULD KEEP AN OPEN MIND,
BECAUSE THINGS CHANGE,
AND I HAVE TO BE CREATIVE AND THINK OUT OF THE BOX
AND CHANGE THE PLAN.
SURE.
OKAY. THANK YOU, GUYS.
♪♪
IT'S A GREAT SPACE.
WELL, THANK YOU.
THE OPENING NIGHT PARTY REALLY SETS THE TONE,
AND IT'S WHEN THE BIG DONORS COME IN
AND THEY GET BEHIND THIS CHARITY IN A NEW AND EXCITING WAY,
AND HOPEFULLY BEING IN ANOTHER VENUE THIS YEAR,
THERE'S A WHOLE BUNCH OF NEW PEOPLE
THAT ARE GONNA BE COMING INTO THE PARTY
AND THEN OBVIOUSLY ALSO INTO THE SHOW
DURING THE NEXT MONTH THAT IT'S UP AND GOING.
THE INSPIRATION REALLY STARTED WITH THE FABRICS.
I THINK THAT YOU'VE MADE A WONDERFUL SELECTION
OF THE FABRICS AND HOW IT BRINGS THE COLORS TOGETHER,
SO IT'S A VERY COLORFUL USE, BUT IT FEELS VERY COMFORTABLE
WELL, THAT'S EXACTLY WHAT WE WANTED.
(woman) IT SEEMS LIKE, TRULY, A REAL FAMILY WOULD LIVE HERE,
SO I'M HAPPY TO SEE KIPS BAY EMBRACING
DIFFERENT NEIGHBORHOODS AS THEY CONTINUE THE SHOW HOUSE.
YOU HEAR THE BUZZ? WE'RE GETTING SUCH TREMENDOUS FEEDBACK.
THEY'RE TALKING ABOUT THE LOCATION,
THEY LOVE THAT. THEY EMBRACED THE WEST SIDE.
ALL RIGHT.
(Dan) I THINK WHAT ANN HAS DONE
IS HELP US LOOK OUT OF THE BOX A BIT,
AND THERE'S A LOT OF PRESS HERE,
THERE'S A LOT OF MAJOR DONORS HERE, WHICH IS ALWAYS IMPORTANT.
WE'RE IN FOR ONE BIG EVENT.
I HAVE ONE LAST QUESTION TO ASK YOU, THOUGH--
OKAY.
WE HAVE ANOTHER EVENT IN 2013. ARE YOU IN, ANN?
I PROMISE YOU.
(Ann) TO HEAR HIM SAY THAT THIS IS A SUCCESS,
I FEEL REALLY, REALLY PROUD,
AND DAN INVITING ME BACK FOR NEXT YEAR, I'M EXCITED.
AS LONG AS HE GIVES ME MORE THAN TEN DAYS' NOTICE,
WHO KNOWS WHERE I CAN BRING THEM NEXT YEAR?