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So you're no doubt getting harassed by Internet Marketing companies, day in, day out, all
trying to sell you SEO...those calls really do get tedious don't they...
You know your competitors are doing it and You know just about every business with any
kind of success online is paying someone for it.
But what the hell is SEO and why should you care about?
Keep watching to find out why you are losing a stack business because of your search results!
There are over 400 million searches carried out each day on the internet. Almost everybody
carries out some kind of research online before they purchase any kind of product or service
which means that 99% of your customers will use a search engine at some point to find
out more information relating to what you provide.
So it would be nice if they could find you and not you competition online to get that
information...There it is, that's why you need SEO.
Search Engine Optimisation, is the process of making your website appear more attractive
to the search engines than your competitors. This will mean that you feature above them
in the search results and consequently receive more visitors and sales as a result.
So how do you make you site more attractive to the search engines?
Here's 3 simple steps you should take immediately to start boosting your attractiveness today.
It all begins with Keyword Research. The actual words people type into the Search Box.
Your website should focus on ranking for the most valuable Search Terms for your business.
Don't waste your time trying to build ranks on a term that is simply not relevant to your
market. KW research is the most important part of getting more clients and profit. So
do it well!
Ensure your website is User Friendly. Make sure you tick these boxes when it comes to
site design.
Easy to use, Navigate and Understand. Provide direct and relevant information related to
your target Keywords. Be compatible with all modern browsers. Deliver high quality, credible
content.
Grow your popularity.
You need to build a high number of quality and relevant Inbound Backlinks to your website.
An inbound Backlink is a link from someone else's website directing visitors back to
you. Each link acts as a recommendation to the search engines and as in the real world
the more authority and relevant that recommendation is the better.
So thats the basics of making your website more attractive to the Search Engines. So
go on, Slap some make-up on your website and attract some good looking search results.