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4 Free Tools To Monitor Online Reputation For Your Business
media, using social media to promote a good online reputation and credibility, and finding
the right tools to monitor online reputation for that business. The secret to being able
to monitor online reputation is through social media. The sheer volume and number of social
media users and the number of social conversations that take place is phenomenal. However trying
to monitor these conversations, and therefore monitor online reputation, does not need to
be difficult, thanks to 4 easy-to-use free social media tools.
Monitor Online Reputation Tool #1: Twitterfall.com
This free resource helps you monitor online reputation by monitoring what people are saying
about your business on Twitter. It provides results in real time and has some great settings
that are perfect for a small local business. These settings include:
• Keywords. You can add one or multiple keywords to monitor online reputation for
your business. Each keyword comes with a color so that a keyword’s tweets will be highlighted
in a particular color for easy viewing. • Geo-location. This setting is perfect
to monitor online reputation for a small business because you can specify which location you
want to gather tweets from. This makes more sense since most of the people tweeting about
your local business will probably be doing so in your local area. You simply add your
location town/city and the number of miles around your location you want to collect tweets
from (ranges from 10-200 miles). • Language. You can choose a language setting
to monitor online reputation, which is helpful if your customer base uses a particular language
apart from English - such as Spanish or Chinese.
Monitor Online Reputation Tool#2: SocialMention.com
This free resource to monitor online reputation creates social media alerts for you, just
the same way Google Alerts and Yahoo Alerts work, but it is tailored for social media
Monitor Online Reputation Tool#3 Kurrently.com
Kurrently.com can also help to monitor online reputation. It is a social media search engine
that gets results from Facebook and Twitter. Twitter does have its own search engine, but
Facebook does not. So by using Kurrently, you can search both social media sites to
monitor online reputation in one place.
Monitor Online Reputation Tool#4 Blekko
This is a search engine that can help to monitor online reputation because it has a unique
slash tag feature to filter results to a more accurate level than normal search engines.
So if you want to search for blogs talking about your company, you would type “company
keyword/blogs”. But if you only want to monitor online reputation by just what’s
on twitter or facebook, you would use “keyword/twitter” or “keyword/facebook”. Blekko also has
its own slash tags, but you can create your own, store them and share them with other
people like your employees.
Take advantage of these free tools to monitor online reputation for your business!