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In The Power of Image: Professional Dress and Grooming presentation, Roberta
Hughes, Avidere's president image expert, shares the secrets of a professional
image and provides practical how-to tips for men and women. This powerful
program will give individuals and companies a competitive image advantage in
the marketplace. Roberta's expertise has been featured on ABC, CBS, and NBC
television networks, as well as in national magazines.
By working with actual men and women, Roberta teaches your employees practical
image techniques they can implement to enhance their image. This inspiring and
entertaining presentation will help your employees understand why image matters
and what their image visually communicates about them and your company.
Learn the ten image traits of a business professional. Avoid the image breakers
that diminish a person's credibility.
Discover the three dress distinctions attributed to a professional image.
Know what styles are appropriate for business casual and which ones to avoid.
Wear colors that convey the right business message.
Understand the importance of proper clothing care and fitting. Obtain
money-saving wardrobe tips and learn how to create different looks using an
And receive timeless grooming advice about makeup, hair,
jewelry, personal hygiene, and so much more.
It's not about fashion. It's a hundred percent about communication.
You are visually always communicating something.
Why not choose the clothes that speak in a positive manner, that reinforce who you
are, how you want people to to look at you,
and where you want to take your life?
Every employee is a reflection of the company. If you think about it, how does a
company communicate who they are to their customers? Through marketing?
Perhaps through customer service?
So every employee is member of the public relations department.
Public relations department is one that represents the company. As an individual,
we carry our own personal trademark
that should also be, again, a strong representation in a positive manner for
the company that we work for.
So, you know, what is our personal brand?
What is our
symbol or our trademark that we are recognized for? I can look at a person and
say they look sharp
but I have no idea why. I would like to look the part, but what I struggle with is time, money,
but probably more than anything the knowledge of knowing how. In business it's about a
tailored look. Something about your look needs to be tailored.
Tailored is when the garment is more constructed; there is more finishing to it.
And when the garment you wear is more finished, you appear more finished. And
when you appear more finished, you appear more serious and more in the game to do business.
You can't afford to have an image that makes you look sloppy. I mean, you wouldn't walk
around and say,
"I don't care about myself, it really doesn't matter, your business doesn't
You probably wouldn't choose to say that but your clothes are saying that.
With the proper techniques and education,
you can make a huge difference. You can really take control of your life and
of your future and of your career. It doesn't cost a lot of money. It just takes a little bit
of your time
investing in yourself.
Be sure your company projects consistent professional image throughout your
organization by helping employees master the image principles needed to
succeed in business.
For more information about this program,
call 1-866-4-AVIDERE or visit www.avidereimage.com.