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One of the most important things that you can do for your business is to be found on
Google when someone is searching for your type of business.
so I want to go through the Google plus business platform that's fairly new. If you haven't
registered for this yet, it is real important that you do as soon as possible.
First you go to www.Google.com/ +/business and then you'll get to the site. At this site
you're going to go get your Google page, it’s really important you already have an existing
business an existing website and that you link these things together.
It's going to ask if you are local, or are you a company or institution that's national?
We want to go with local first, select a local business or place. First it asks you to search
for your existing business so I’m going to put in Williams Family Agency and I've
already registered on Google. Now if you have not registered on Google it'll ask you to
register on Google.
Let's click Williams Family Agency and at this point it ask me for verification. It
used to be only the postcard now you can verify by phone. If you registered your site on Google
prior which I'll show you in a second how to do, I would suggest you verify by phone
and then you can start updating everything immediately. What I am going to do is hit
my back button at this point, go back and say no that these are not my businesses, once
I click on the no these are not my businesses it is going to ask me to enter my business
details.
This is the new way of registering your business on Google it's really simple and you go through
the whole process and verify your business with the pin number. This is where you would
enter your business on the Google plus business platform, once you're actually registered
it's going to give you the opportunity to edit your business information and it is very,
very, important that you do this. Okay now that you actually added your business information,
so here of course is your business name. Make sure that your business name is real world
and don't just put LLC. I know a lot of insurance agencies are blank blank blank.LLC but that's
not your website name, then don't put that, put your website name where people can actually
find you and your business.
You want to edit your address, of course make sure that it's accurate, your contact information
all the correct information is there. Category, this is something that's real important, list
as many categories as you can because remember, Google indexes you and you want to make sure
that they're finding you so click your add here. Notice under inspireanation I have insurance
agency marketing consultant but here if I want to go in and just type in the word insurance
it's going to give me a lot of options: dental insurance, home insurance, insurance agency,
I can actually type in the word auto insurance if that's what I want, list as many of these
as actually relates to your agency. If you sell 20 different products, get as many different
listings as you can, that will help you to be better indexed within Google.
Description: make sure that your description has a lot of the same keywords that are on
your website and any other way you want people to find you. That means in your description,
list the fact that you're auto, home, life, motorcycle, boat, commercial. Make sure that
in your description if you feel like you want to drive people to your webpage, make sure
that in your description if you feel like you want to make sure that people are finding
your phone number put that in your description, what will happen is when you first put it
in, Google will review it and if there something wrong they will tell you have too much of
this or not enough of this. They usually don’t have a problem with what you put in there
as long as its legitimate about your business. Then you click you're done editing.
You can easily manage your Google places for business by logging in. Once you login, I
have two businesses, so it's going to show both of these, it'll show my listing, any
reviews that were out there, of course if I wanted to some type of ad word marketing
which is when you buy keywords, and when people search, my name will come up under those keywords,
your Google plus page that's out there, any offers and also insights, the insights are
real details that allow me to really understand who's coming to my site, who's visiting my
site, what they like about my site, so all of these are very, very, important I will
not to try to teach you this whole big long class, that is a something that you can do
yourself, but I did want to introduce you to Google places for business