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Hi everybody, I'm Tom Harari, SEO Manager here at iAcquire. Welcome back to another
edition of Cliffs Notes Tuesday. We're going to be going over "Quick Fire Link Building
Tips." This is, I think, the second to last chapter of "The Link Building Book" by Paddy
Moogan. Last week you probably saw the "Link Building Techniques" chapter. A very lengthy
chapter with lots of really, really good and detailed link building tips. This one is pretty
short, sweet, and to the point so we'll jump right to it. It's meant to be really easy
to implement, so therefore it's not really super detailed, but we'll walk you through
it anyway.
The first tip that Paddy mentions is to find competitor's guest posts really quickly. How
do you do this? Really simple, first try to take a look at where some of your competitors
are getting their guest posts. Where are they posting online? What happens is people tend
to be really lazy, so what you want to do is just go down to the author bio box, where
they say; this author is x,y,z and blogs here and there. Copy a line from the author bio.
Go into Google. Paste that line and if they're really lazy, you'll start to see a bunch of
different pages on the net where they are getting their guest posts. They're using the
same author bio over and over and over again and viola; you have a lot of really juicy
link targets. So, really super simple to set up and get going with and should net you a
lot of results really quickly, because again, people are really lazy.
The next tip, start prospecting on page 10, I really like this tip a lot because it makes
a lot of sense, and again, it goes back to the laziness factor of your competitors. Most
people, when they start prospecting, and they go into Google, and they type in a specific
search query that they want to use for their prospecting. Right away, they start looking
at the results on page 1. The problem with this is that everybody else is doing this.
You're really not unique and what tends to happen is that those bloggers or websites
on page 1 are getting bombarded with requests from SEOs. So if you reach out to them, you're
either likely to not get a response back or they might say something like; sure, we want
$300 for every guest post.
Yeah right, instead, start on page 10. No one's contacting these people. They're not
any worse off than the guys on page 1 as long as the metrics make sense for you, and it's
in the same nation, and you feel comfortable with the quality of the blogs. Starting on
page 10 can get you a lot of really juicy websites and bloggers to reach out to that
aren't as contacted, quite frankly, as the guys on page 1, so a really, really good tip
from Paddy that I love.
The next tip is a little bit unorthodox, a little bit non-traditional, but still pretty
good. What he recommends here is to take a blogger out to an event, and the specific
example that he says in the book is that if you work in the auto niche, you're looking
at different auto bloggers. Go ahead and take them out to the car show that's happening
in your city or to a racing event that's happening. This is a really good tip because it helps
you build real offline relationships with people, become friends with them hopefully
so it becomes more than just a cold email that's asking for a link request out of the
blue.
The last one, the fourth tip is not gonna net you a whole ton of links, but it's pretty
easy to set up and it might get you a couple of links depending on what industry you're
in. So what tends to happen a lot on Twitter is that different bloggers who are journalists
are looking for help with a story that they want to write. So maybe they're looking for
advice or they want an expert in a specific field, and if you yourself, or your company,
or the client that you work for are indeed experts that match what that journalist is
looking for, then it could be a really great match to get them set up and hopefully get
a mention in an article.
So what you really want to do is look at the hashtags #prrequest and #journorequest. You
can even save those lists and periodically just go ahead and check them again. It might
not net you a whole ton of links, but it's really easy to set up and you might as well
do it. There's a good chance that a lot of your competitors are not doing it. Like I
said; a really short, sweet chapter, a lot of really good tips here. Check back next
week, I believe it's going to be the final chapter of the book "The Link Building Book"
by Paddy Moogan. I'm Tom Harari, signing out.