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At the start of every day, I try to answer one simple question -
What one activity will generate revenue for my business today?
It's a powerful question because it forces me to focus on the things that actually matter,
perhaps pushing me to do things I'm putting off, and spend less time on activities that
don't really add much value.
If you ask - and answer - this question everyday, you'll find your business will change dramatically
over the coming weeks - it's that powerful
== PAUSE ==
One of easiest revenue generating activities you can focus on is improving conversions
- making changes to your website, emails and marketing funnels that will generate more
leads and buyers without needing to spend more time and money on advertising and traffic.
It's almost a 'free money' activity
And without question, one of the most powerful changes you can make is to introduce video
in place of written sales copy.
Done right, video grabs attention and it converts like crazy. Video works because it requires
the viewer's attention to consume, and it's easier to watch a video than skim over text.
I'm guessing you're interested in using video in your marketing funnel, but you've got reservations
- and I hear these every day -
Well, stay watching, because I'm going to
show you how to put all those concerns behind you, so you can start producing videos that
will grow your business.
== PAUSE ==
First of all, a little background ...
My name is Chris Webb, I'm the founder of compelling.tv; a website and YouTube channel
dedicated to helping folks like you to grow their businesses with low cost Video Marketing.
Using simple, quickly produced videos I've grown my audience to thousands of subscribers,
and hundreds of thousands of views across these same videos.
Part of the key to growing this audience has been creating a lot of videos and as you can
imagine, I got very tired of traditional "video production" techniques that took too long,
and didn't create results that engaged my audience
However, over time I've developed a system to streamline video production, and created
software to automate time consuming and repetitive tasks.
This system is based on 3 key principles that make it perfect for anyone who doesn't want
to invest in expensive video production software and training, and wants to get quality results
in the shortest time possible.
It separates video production into it's individual parts - script writing, audio recording, visual
design and finally publishing; and in doing so lets you focus on one part at a time, without
getting overwhelmed by the "whole process" of how to put everything together.
This system is built on software you probably already have installed. In fact all you'll
need in Microsoft Powerpoint; a Microphone and some Audio recording software such as
Audacity, which is free. You won't need to learn anything about video editing, effects,
rendering or video formats to use this system. In fact, if you can create basic Powerpoint
presentations , you've already got the skills you need to start.
This system isn't just about making things easy and quick. By following the specific,
step by step order in this system, you'll end up with a truly professional result.
Not only that, but you'll be able to turn parts of the video production workflow into
more content - you'll have audio files you can distribute, a script you can easily convert
into a blog post using our software, and once your video is rendered, you'll be able to
publish it to YouTube using our advanced uploader, which will automatically publish the video
with enhanced metadata - information that YouTube will use to rank your video for new
viewers to discover.
So how does this system do all this?
Well at the heart of the process is One Hour Video Studio - a software tool that helps
you piece together each part of the process.
To start, you'll write a script for your video. The script drives everything - it isn't just
something that gets narrated, .....
as you develop your script you'll add simple text markers to define where visuals will
change, and these markers in the script will actually be used later to build your video.
With the script complete, the next step is to make an audio recording of it - you can
use software like
Audacity to record it, or outsource this if you wish. You'll also find a Vocal Enhancement
plugin we've developed for Audacity that will clean, boost and improve your audio recording
with one click.
Next comes the cool part - with your audio recording loaded in the software,
you'll playback the narration and click those markers you setup to coincide with the timings
of your voice ... once you're finished, One Hour Video Studio will take your script, narration
and this timing information and create a Powerpoint presentation completely setup to render to
video.
Each of your markers will become a different slide, and your audio recording will be embedded
within the presentation and playback in time with each of the slides
All that's left to do is make any design changes to each of the slides and it's ready to convert
to video.
We've included a special Powerpoint Template you can use which comes complete with animation
effects and 4 design styles to make this even easier.
There's even more you can do with this like automatically adding images from your computer,
the web and flickr to your presentation, and many other features.
Our video rendering converts your Powerpoint presentation to web ready video, ready to
self host or publish to YouTube
And with the YouTube Upload feature in One Hour Video Studio, we'll publish your video
with metadata we've automatically created from your script. This will even upload your
script as a transcript to YouTube, given their search engine lots of meaningful text data
to index, helping your video get found by new viewers
This system allows you to tackle each step in isolation and with ease, and the end result
is a video that's different from any other workflow -
Your script writing work means your whole video will be driven by an audio narration
that's free of mistakes, ums and arghs and unnecessary information, which means you'll
sound more authoritative to your viewer and more importantly, your viewer will understand
what you're trying to communicate quickly and clearly
The script and your narration will keep viewers engaged longer than videos where you don't
know what to say, and make it up as you go along.
And because One Hour Video Studio can automate creation of as many slides as you want, your
video will keep a dynamic, changing pace that will keep viewers switched on
Our YouTube publishing feature automates most of the metadata setup for your video, and
gives you the best chance of ranking for your chosen keywords without any other work
Using this process, you'll be able to create more videos without needing to master any
other software or techniques, allowing you to get videos working for you, and move on
to other priorities in your business
When you purchase One Hour Video System, you'll get access to the software which includes
the Script To Audio feature for developing scripts and syncing audio, Powerpoint Builder,
our Video Rendering tool and the Advanced YouTube Uploader.
This software also includes the Audacity Vocal Enhancement Plugin you can use on your voice
recording to apply a sequence of effects - noise removal, normalisation, equalisation and compression
which will make your voice sound clear, silky smooth and profressional.
You'll also get Startle, a Powerpoint Template we've designed with pre-built animations and
effects to make your video pop.
Finally you'll get access to our members area, which contains a library of tutorials not
just on how to use the software, but on other aspects such as writing a powerful script,
using Audacity and effective Powerpoint design
As an added bonus, I've also including my eBook - The YouTube Video Marketing Guide,
which outlines how I've grown my YouTube channel to thousands of subscribers and views
If you're a Windows user and have either Powerpoint 2010 or Powerpoint 2013 installed, you're
ready to use this software and system.
At this point, there's something I'd like you to think about -
Somewhere on your website I'm assuming you've got a page selling a product or service, or
maybe you've got an optin or landing page you're using to generate leads.
Whatever traffic you're currently getting to this page, the reality is a lot of it will
be wasted - and that means potential customers who are looking at your offer right now, and
deciding it isn't right for them.
Now imagine if that same page had an effective video communicating the benefits of your offer
to every person viewing the page.
With video, you are going to get more sales, leads subscribers or calls. Video keeps visitors
on websites 3 times longer than text alone, and that means you're 3 times more likely
to convert them on your offers.
Imagine what that growth could do to your business without any other investment in marketing,
advertising, customer service, cost control or improving or developing new products and
services
As I said at the start, it's almost free money.
And, I know it's a cliche, but that increase in revenue and profits gives you more freedom
to do what you want - grow your business, take things easier, whatever your goals are.
I know One Hour Video system can help you reach those goals, so if you're interested
in the product, you can see more videos about the product on our website, and purchase if
you decide it's right for you.
Thanks for watching