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Welcome to your source for research innovation news, insights and commentary, Research Business
DAILY Report, sponsored by Precision Opinion, for phone, focus+ and online the most trusted
named in market research. ==================
Yesterday, we told you this past weekend's comments from Microsoft VP-Marketing & Strategy
Yusef Mehdi that indicated XBox One might end collect data and apply it to market research.
=== Two days after that became news, Microsoft
issued a statement denying any such intentions and claiming misinterpretation of Mehdi's
impromptu statements. ===
Microsoft marketing executive Albert Penello was quoted on computerandvideogames.com denying
any plan to data mine information using the Xbox camera.
=== Microsoft did concede advertising could be
in the offing for Xbox One. ==================
Twitter's IPO filing revealed the social media giant earned $47.5 last year from the sale
of data to companies that analyze them. ===
And it's only growing. $32 million was gained from licensing data in the first half of 2013;
that's 53% more than in the same time frame in 2012.
=== The Wall Street Journal detailed varied use
of Twitter data. – The United Nations is using algorithms
derived from Twitter data to spot geographies with social unrest.
=== – Directv uses it as an early warning system
for power outages. ===
HR departments are checking it out as part of individual background checks for prospective
hires ==================
Facebook has revised its advertising and ad measurement systems.
=== Facebook Product Manager David Baser told
Adweek that advertisers can post the outcome they want from a Facebook campaign.
=== "And when they go to check on the performance
of their ad, they can see a clear, measurable key performance indicator for each different
outcome," explained Baser. ===
Advertisers in a single campaign can systematically drive mobile users to mobile sites and Web
users to websites. ===
In terms of measurement, Facebook ad manager tools now show the raw number of times a campaign
goal has been met. ===
Simplified metrics are intended to show advertisers their ROI.
================== That's your Research Business DAILY Report,
sponsored by Precision Opinion, for phone, focus+ and online the most trusted named in
market research. ===
Jim Medick, President of Precision Opinion told me yesterday that business continues
at such a brisk pace that the company is on a 4th round of hiring, dating back to 2012.
=== If you have a friend in Las Vegas looking
for a good job, contact Precision Opinion. ===
Contact details are at precisionopinion.com. ===
Have a great research day, good luck with the rest of your week, enjoy your weekend
and we'll see you Monday.