Tip:
Highlight text to annotate it
X
The Ideas Exchange in association with HSBC.
What we as business people should be aspiring to do is transform people's lives.
That's it. Bring something which will make people's life better.
Through a product,
through a system,
anything that would help you feel
that you have a better life because you have a better car,
because you have a better phone, a better computer or a better service.
What business entrepreneurs should not do
is a product or a service or a change
which fundamentally will have absolutely no impact
on the people who are going to buy this product
because it won't last.
Somehow there will be, at the level of the brand,
or at the level of the viability of the product
always a disappointment.
The Ideas Exchange in association with HSBC.