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Welcome to Soundview's summary in brief of Best Practices Are Stupid: 40 Ways to Out-Innovate
the Competition written by Stephen M. Shapiro.
Shapiro is a noted expert on innovation. During his 15-year tenure at Accenture, he led a
20,000-person process and innovation practice. He is a popular speaker and also the author
of Personality Poker.
In Best Practices Are Stupid, Shapiro suggests you don't want more ideas, you want to focus
your energies on finding solutions to problems to enable your company to be more innovative.
He suggests the old models of innovation are inefficient and fail to produce results and
it's time to apply some new thinking.
The tips Shapiro shares in Best Practices Are Stupid are designed to help you innovate
differently ---- To innovate more efficiently and innovate in a more focused manner. They
are presented as choices that can be selected for the greatest impact for your particular
organization.
The tips are gathered under six themes: Innovate the Way You Innovate, Challenge-Driven Innovation,
Innovation Strategy and Customers, Innovation Measures and Motivation, Organization, Leadership
and Culture, and Techniques for Stimulating Creative Thinking.
Create your own path to stay ahead of the competition, Shapiro urges. Following in others'
footsteps is the fastest way to irrelevancy. By using his counterintuitive yet proven strategies,
you can make innovation a profitable process embedded in your company's culture.
Best Practices Are Stupid has been summarized by Soundview Executive Book Summaries with
permission of the publisher, Portfolio.
Enjoy the summary at summary.com.