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Hey What’s up guys? Welcome to the finale of Season 1 of Inside The Mind, the show where
we talk about online marketing strategy, what it is, why it’s important, and why you should
We’ve covered a lot of ground in the last 21 episodes, each episode holding a piece
of the puzzle for building your own strategy map for creating or re-invigorating your online
In order to understand each element we had to break it down and rearrange it. Now, we’ll
The real order looks something more like.... this.
The very first step is to establish the goals of your strategy, as there is no point in
moving without a clear direction in mind. (Episode 1.)
Establish benchmarks and key performance indicators so that you’ll know things are or aren’t
working. These may take tweaking as you learn about the process, and remember to keep your
eyes open for unexpected results. If you’re measuring traffic with no growth, but your
interaction ends up skyrocketing instead, you may like that better. (Ep. 4)
Scope out the competition for awhile. Learn what they’re doing right, and more importantly,
what they should be doing better. (Ep. 12)
As you’re doing this, make note of: 1. Weaknesses; poor customer service is pretty
easy to spot but try to read between the lines on things like user experience on their website
or bad communication strategies. (Ep. 16) 2. Gathering points; places where people who
are critical of the brand or brand evangelists gather online to voice their opinions (Ep.
3) 3. Commonalities; find what the haters have
in common with each other and what the lovers have in common. This can be music, hobbies,
even geographic data like home state. This info is how you’ll get their attention when
you’re ready to promote. (Ep. 5)
By building a relationship with these people, you’re laying groundwork for organic customer
growth and guest blogging opportunities (Ep. 20)
Use the information you gathered about what your customers love, and what they don’t
like about your competition to develop a brand character. (Ep. 18) This is an actual personality
that embodies your strengths and triumphs where others fail.
Your brand character will be the tone and voice that is underlying the four types of
content that will stand out to your target audience. (Ep. 2) (Insert clip.)
Alright here’s the recap, we’ve got 4 different types of content, we’ve got
lead generation and sales
and if you really want to be strategic about it, you have each of these pieces work together
like pieces of a puzzle.
Intimately knowing your market helps you develop “engaging” content that tells a vivid
story to your potential customer (Ep. 15) Plus, when you know what their burning questions
are, you’ll know exactly what to research in order to create truly “valuable” content.
And using all this, you can determine whether new media formats (Ep. 17) will work in your
favor. You may be able to incorporate live-streaming, .gifs, or podcasts somewhere in your content
strategy. If you think your audience would love it, test it.
So, all that is basically the first giant step. Call it the “top of the funnel.”
Once you have a feeling for who your market is and the kinds of content you’re going
to create, it’s time to explore ways to drive traffic back to your site (Ep. 19) Once
you’ve found a few that work for you, look for ways to intelligently automate (Ep. 21)
Now, obviously, in order to make money, you have to actually sell something.
Using what you’ve learned about your market, create a landing page. Make sure the design
(Ep. 6) and copy (Ep. 7) gently guide your prospect towards a buying decision.
This copy structure works really well. (Ep. 8) Sign up for my email list below and I’ll
send it to you.
It’s important to note that the fastest way to drive traffic to your landing pages
is by using paid strategies (Ep. 10) So if you’re going to invest money in lead generation,
it’s important to understand the costs (Ep. 9) involved. Otherwise you could end up like...
Now. It just might happen that after selling your service for awhile, you feel like you’re
not getting enough income for the work you put in. If you reach this point, it’s time
to raise your prices (Ep. 13)
If things don’t go as smoothly as planned, take a deep breath. It is TOTALLY NATURAL
to face resistance. You can and will overcome. It’s just a sign that it’s time to turn
pro (Ep. 11) and learn from your mistakes, without letting them stop you dead in your
And THAT IS IT! That’s All I’ve Got for Season 1 Of Inside The Mind!
We’re going to be taking a few months off to get ready for Season 2 which we’ll be
coming back in the fall.
But don’t worry this isn’t even close to the last you’ve heard from me. We’ve
got a couple of really big things in the works, including a KickStarter project that I’ll
be telling you all about soon.
If you liked this episode, please give it a little thumbs up and a comment and if YOU
liked the SHOW please show some love by clicking on this play list link and sharing it across
the entire interwebs.
One of the main reasons we’re even doing this show is so that we can mainstream the
concepts of online marketing to make it fun and accessible, and if you thought what we
did here was either of those things, please share this playlist with everyone you know.
If you sign up via email, you can get all of the reruns, and exclusive bonus goodies,
and get a first look at some of the season 2 stuff when it gets closer to that time.
Thank you so much guys for watching and giving your feedback and helping to make this show
something to be proud of.
Thank you so much again, and I’ll see you real soon!