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CALVIN BUTTS: Well, we encourage our employees to be
very active in utilizing what they're utilizing in their
personal life, into the workplace.
We have our office set up in an agency-like environment
where we encourage sharing.
We encourage pod thinking in pod rooms where folks can come
together and just take the white board and kind of
freestyle their thoughts and kind of give some creative art
to ideas and different things that we're
currently working on.
Well, I think social media has created a way to kind of
instantly connect to different industries for us.
Pharmaceutical industry for a while has been very limited in
understanding what the outside industries are doing.
And I think social media and marketing and different
vehicles have made it a lot easier for us to follow other
industries and other marketers, and kind of
understand what's working, what's not working, and what's
coming, or what's on the cusp of digital
technology or mobile.
And we're able to apply that to our own industry now, just
kind of being aware and being aggressively looking and
utilizing these new tools.