Tip:
Highlight text to annotate it
X
[0:00:00]
Hi, this is Jeff Wenberg from LeadPages. I read once that Peter Drucker said if it can
be measured, it can be managed. It's statistically proven that measuring numbers, whether it
be for something like weight loss or website visitors, will help drive you to improve those
numbers because you're conscious of them and you know what the numbers actually are. We
found this to be true in our business, and when we're really watching our stats, things
magically seem to get better. Talking specifically about websites, Clay has a rule that in most
cases rings true. He says that generally, about 95% of the conversions and revenue will
come from 5% of your web pages. For a lot of people, the question then really becomes
which pages are in the 5% and how do you find out? Well, we're super excited to announce
that analytics is now built in to LeadPages, and this is just the beginning of a long road.
There's a ton of this that we're going to be doing in the future, and this is just paving
the way for a lot of super secret stuff that we're not really ready to talk about just
yet. This is just a very tip of the iceberg of what's to come. We've had a lot of people
ask for it or wonder about what kind of conversions they can get with LeadPages. Now you can find
out easily at a glance how your pages are performing.
You'll notice when you go into LeadPages that you'll see the analytics for the pages you've
created so far. Right now, you can immediately see unique visitors, opt-in rates and the
conversion rate for the page without really doing anything other than what you are already
doing. One thing to note about the analytics is the analytics platform is in beta right
now and is only showing data collected since June 6 as this was just implemented in our
system. This means it isn't complete data since it doesn't have the historical data
for pages already created and numbers may look a little bit skewed. However, for any
new page created, we'll have all that historical data to get you accurate numbers since we
can track them from the beginning.
Let's dive in to the analytics platform in LeadPages. You can sort the pages by all kinds
of options over here on the right. So if you want to see which pages have the highest conversion
rate or opt-in rate or unique views, you can quickly sort them to find that information.
If you click on any of the numbers, it will take you to a more in-depth analysis of the
data. If you'd like to get to the analytics tab for any particular page, you can also
click on the page and select the analytics tab here, then you can search by a specific
time period and select what you want to see data for. The data will then be laid out in
a graphical format so you can see any sort of trends that maybe happening on your pages.
Again, this is all implemented without you having to do anything other than what you
are already doing within your LeadPages account.
There's a lot more to come to this features and everything involved so stay tuned for
more updates and new features being added to LeadPages on a weekly basis. Thanks for
watching. Have a great day.
[0:02:50] End of Audio