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Jason Lancaster: I just got out of a seminar about digital frames and signage,
and the seminar was very much a sales presentation, which was very disappointing.
I understand that there's a lot of pressure on the vendors that come here, to make money. I'm a vendor myself. I want to make money.
I'd like to think that the message I'm delivering I support with some useful information
so even if you don't buy my service or work with me, you walk away with something useful.
So, in that vein, on the way out the door of the digital photo frame signage presentation that lasted 28 minutes
(it was mostly about the software from Interactive Reality or Reality Interactive; whatever the company is), that presentation wasn't very useful.
On the way out the door, I met a guy named Ted and he's in a dealership and he gave me a slew of really good recommendations that I'm gonna share with you.
The first one is, he says don't go cheap on the photo frames. The $50 photo frames do not work. So, spend at least $150.
And he mentioned Sony as the brand that he preferred in his dealership.
The second thing he said is that they've tested, in his dealership, a couple of different formats and he says the best creative format, and I'm gonna draw it with my hands, right?
You've got the logo here, you've got the picture of the car here, and then you've got one, two, three, maybe five words. Three; three to five words; that's it.
So that; I don't know. I've never tested it. But that information was really useful.
The other thing he told me was when you have these created, and I would echo this completely, just from my experience as a digital marketer, make sure that you pay a graphic designer.
You can go on Craigslist in your market and put, "I need a graphic designer,"
and get 20 emails in two hours from people all over the world that will provide you with professionally designed images that you can put in these photo frames.
And the cost is ridiculous. It's like 75 bucks.
So, you know, I think those are the most actionable tips.
As far as Reality Interactive and their software, I think it's cool. I think they've got a great system in place.
But that's not what the sessions are supposed to be about.
It's not supposed to be about selling your system. It's supposed to be about teaching me something that I didn't know.
So, anyway, Ted, thanks a lot, man. I'm going to put you in the blog and a link to you and say you saved the session for me.
So, like I said, read the Spork Marketing blog. Have a great day.