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Hi! My name is Sara Maurice Whitver.
I am the First-Year Experience Librarian at The University of Alabama Libraries.
I manage the Amelia Gayle Gorgas facebook page,
the GorgasLib Twitter account, the Gorgas Library Google+ account, and other social media accounts that we have at Gorgas.
Today, I'm going to talk to you about a tool that I really like called Hootsuite.
Recently, I conducted a workshop at the Alabama Digital Humanities Center on the same topic.
My talk was primarily about how to use this tool is a social media manager
and I discussed some of the challenges and concerns that a social media managers in higher education environments.
If you'd like to review my materials from the presentation please follow this link.
The workshop was live-tweeted-- you can review those tweets by using the hashtag #UAhootsuite.
OK so let's get started.
Hootsuite is a social media management platform that integrates with Twitter, Facebook,
LinkedIn, Foursquare, Google+ and Wordpress.
There are few other networks that work with hootsuite
but we're not going to worry about them today-- these of the ones that I use.
It's easy to create a Hootsuite account: go to hootsuite.com and click "sign up"
Your username is your email address
With the free version, you can manage up to five different social media accounts
Hootusite is web-based, so there isn't anything to download onto your computer.
If you're accessing it through mobile device like an iPad or a smartphone, you will need to download the app.
I use the app on both my phone and my iPad
but today we're going to focus on the normal web interface.
There is very little difference between web access on a desktop and app access on a mobile device
they look and operate similarly.
Hootsuite lets you organize information into what it calls streams.
Streams are filtered portions of information.
This is really useful for Twitter. I don't know how you feel about the native to the interface but frankly I don't like it very much
there's no conversation context and very little ability to organize
the native twitter interface equals information overload, which is why I was originally attracted to hootsuite.
because hootsuite allows you to filter your twitter feed in this way, it's worth doing a bit of pre-planning before you set your account up.
Think about what you want out of your account and how do you want to see your information.
this is how I have my information setup.
I want to see conversations are happening in or about the library,
conversations around campus or at other branches and around town
and then of course I want to monitor facebook and Google+
So, how does this look?
I have a stream set up with hashtags #gorgaslibrary, #gorgaslib, and gorgas.
I have a stream setup with #bamaproblems
and I have streams for mentions of @gorgaslib, my direct messages and sent tweets.
lets take a look at my second tab
Let's take a look at my second tab.
Here I have my home feed
I follow my campus partners, other academic libraries across the country, and the other units with in UA libraries
I also have my Gorgas facebook page
and my Gorgas Google+ page
Alright, let's talk about creating new tabs and streams.
To create a new tab, simply click the + button to the right of the tabs menu at the top of the window
You can rename your tab by clicking on it
To add a stream to your tab, click the "Add New Stream" button.
This button is always located at the top left quadrant of the screen
but in a new tab, it's also available in the middle of the window.