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Hey, this is Chambley again from
PrintPlace.com, and I'm here to
talk to you today about five color
combinations you should never use.
First up is yellow on green.
these colors are highly used in
advertisements trying to grab someone's attention.
Yes, very vibrant colors, like
yellow and green, do stand
out to the eye when held up
against other Color schemes, but
once they have grabbed the viewers
attention these obnoxious neon
colors tend to be highly unreadable.
These colors yellow and green
are too close in hue to
be placed beside or on top of each other.
Second up is green on red.
My favorite color scheme
the holidays, teachers, and the
cereal box style of the grocery store.
Red on green works great for
those homemade Christmas tree ornaments
you plan on making this season.
But not anything print or web related.
Red on green text, or green
on red text, is just plain hard to read.
The clashing of the
colors causes the viewer's eye to react negatively to what it sees.
If you look closely, you can
see that when placed side by
side, red and green
cause each other to almost vibrate
in contrast, tiring the reader's eye.
Third, we have purple on green.
The infamous color scheme of Barney.
When purple text is placed
on a green background, it has
a lot of the same effect on
the eye as the color combination of red and green.
While it might be shocking enough
to catch the viewer's attention, it fails in the readability department.
I don't recommend ever using the
color combo for any print or web related graphics.
You want to entice a viewer
Make their eyes feel comfortable enough to continue reading further.
Make them trust what you are offering or saying in your ad.
Number four is red on
black, a popular combo for
from vampire movies if you're
wanting to go a Gothic route.
Red text on a black background is almost completely unreadable.
Black is just too bold bold
of a color for any other text color to compete with.
To be honest, you
should avoid all colored text
on black backgrounds, even white
can be hard for viewers eye to read sometimes.
Last but not least, is blue on red.
A shout out to the Patriotic color.While
it's ok for red
and blue to take part in the American flag.
It's not okay for them to take part in print or web text.
These two colors can majorly
vibrate causing readability to decrease.
If you want to keep those patriotic
colors in your print design make
sure that white is your
main color and accent it with red and blue.
This will give the reader's eye breathing room.
reading your offer or info.
Stay away from those color combos, and you should be alright.
For good color combination ideas, and
inspiration, check out the blog designseeds.com.
It has tons of beautiful palettes to get your creativity flowing.
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tuned here for more tips and tricks from PrintPlace.com.