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Something that we really, really value is customer feedback
and in the old days, we'd have to do mystery shoppers and research.
Real Time Feedback is at the end of every digital order
and we REALLY value that feedback.
It goes immediately to our stores, so they can act on it.
Something positive congratulates them.
Something that is a concern,
they would be able to deal with it immediately -
call back the customers, try and improve that experience.
The latest question that we've added there
is the ultimate question.
Would you recommend Domino's?
And that's something that's really, really powerful for us,
and it's a very big part of the Domino's DNA,
to be able to listen to the customer.