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Sports Leisure Sands Beach Resort
Seeing the possibility to focus on a target
at its peak, a target that asks destination to
combine sports
with leisure and family.
We decided to create the brand Sands Beach Active
activities, sports
in Costa Teguise. An area with young tourists with family, that are not
only looking for sun and beach, which we have and we are aware that we have to
promote it.
It is great to practice one of the most important sports
in Lanzarote, which is windsurf
in Las Cucharas Beach.
Also in the same municipally of Teguise
we have another beach on the other side, which is Famara where you can practice
surf, kite surf
With all of this, we think that Lanzarote is a place where you can
practice sports all year long
and in Costa Teguise the width of the avenues,
the beaches we have,
the development of family sports
together with the leisure there is in the area
it is the ideal mix
to decide we will specialize
in a market niche that we believe, I insist, it is very important
sports, family.
Market's answer is that
the tour operators themselves are also getting specialized in creating
sports packages.
It's not something new
The tour operates themselves need to create products
adapted to the clients demands.
Tour operators receive Sands Beach Active very well
The pity is that we cannot cover all the demand
from all the tour operators. Today Sands Beach Active is a brand that is
taking its rightful place in the market.
The staff commitment is key
and they believe it, they know it, are aware of the projects and are part of it. This is a
team work. This is a work after analyzing what we can
do to differ our product in order to
achieve our final market place. As, we said, in two years we have replaced
a brand
and now it's our turn
to specialize in something. We decide to go for sports,
for Tourism Sports, for sports events
in Lanzarote
as sports global destination.
The staff is trained for it and it is eager to see the results of
everything we have been creating.
The value of animation is essential and fundamental.
Tourist entertainment has changed.
The entertainment that Sands Beach offers and that Acttiv provides
is to specialize the animators
as collaborators
in Sports Events.
People trained to do sports and, above all,
to attend all the needs of the clients that visit us.
Entertainment
is the key
of our future
at the time of knowing exactly what our client wants or asks.
They are Public Relations that share with us the interests
from all the clients that stay in Sands Beach.
In the line of the Sands Beach Active brand, we are developing our
new marketing campaign for 2010-2011.
Sands Beach Active means,
not only the brand name itself, but also the collaboration
with companies,
associations, teams...
All of them related with the sports world.
For sports
we have very well defined guidelines based on
sponsorship
of a basketball club, that is named Basketball Club Grubati
Sands Beach Grubati
Apart from having teams with our brand,
we collaborate
in the sports events development of the area:
locals, regionals,
nationals and internationals.
Besides the basketball team
we promote a sport very related with Ironman.
We go for this sport, triathlon. We have a Triathlon Club
called Club Costa Teguise Triathlon
Among sponsorships
we collaborate with international competitions
such as the PWA.
We take care of the beach infrastructure and of the marketing and promotion.
to give it the importance it deserves,
The same way we collaborate with La Santa Surf
at the Surf Competion: 6 Stars Cup
that is the only competition in the sports calendar
of 6 Stars Cup placed in Europe.
More and more we receive groups
with reduced mobility
or mentally handicapped.
They want also to practice sports we work so that, every time
we receive this kind of groups we have the right infrastructure
created for them. And through the TRIWWW Association
soon we will have
adapted chairs for them to also go running, they are named yoelette.
They sit down and on the roads we have in Costa Teguise,
with volunteers
we will go the run as it would go running a competition, a race. They will be in
contact with the nature and they will practice sports.