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According to a major study co-sponsored by PwC US and published today by Axendia, Inc,
Medical technology companies looking to grow globally are finding that one approach does
not fit all markets, and they are developing customized growth strategies to penetrate
emerging markets, with products tailored to unique local market needs.
As a result, companies competing in emerging markets are seeking to leverage cost and quality
as a competitive advantage, and are pursuing a multichannel approach to respond to market
needs, the study found.
For the complete article, please go to Big4.com