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Yay. It’s video day.
When you spend the time, the money and the resources on making video, it is just so much
more than a blog post. You wanna get the most traction out of it.
So today I wanted to talk to you about a really important part of making your videos search
engine friendly.
There are a lot of ways of increasing SEO for video especially when you keep in mind
that Google and YouTube are not watching and they cannot guess what your video is about.
All they know is what you put in the headline, and the description, and the tags. And that’s
what they read and decide how relevant your content is.
So if nothing else, this is the one thing you can do in 5 minutes that will help increase
the SEO of your video right away. And when I say it will take 5 minutes, I’m hoping
that that means that your video is less than 5 minutes. Which it should be. No one wants
to watch you for longer than 5 minutes. We are not gonna talk about the videos that I
have that are longer than 5 minutes. Okay. We’re just not gonna talk about it.
For every video that you have you can increase the SEO power significantly when you type
out a transcript and upload it to YouTube. Doesn’t that sound so tedious? Have time
type out every word that you say in this video which is what I’m doing right now. Think
about that. I wrote out a transcript for this video and I’m having to type out every single
word that I’m saying right now. How annoying.
But by doing this you have given YouTube a much better chance to understand what your
video is about. From beginning to end, it knows exactly what this video is about and
will increase its relevancy for that subject matter.
How much better does it get, especially when your summary probably didn’t cut it in the
description? And maybe your headline could be tweaked? Just type out the script, save
it as a text file, upload it to YouTube and all of the confusion is gone.
Also great for any international viewers you might have because any transcript is uploaded
you can request from YouTube for a translation so those viewers will have a little bit easier
time watching you speak another language. Make sure you check your analytics to see
which countries you should probably focus on first.
Thanks again for watching. Subscribe to this channel so that I will make another video.
Oh wait! I am making another video. It’s coming tomorrow and it’s a Q&A so if you
have any questions, leave them in the comments. Twitter, Facebook, Tumblr, all those places.
Google Plus! I forgot to say that one yesterday. You Better hurry up because I might be filming
while you watch this. So. Hurry! See you tomorrow!