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[ Musical Introduction ]
For our project we worked with Computer Aid International based out of Allentown.
They're a mid-sized IT firm with over 2000 employees.
Our focus in the project was to understand the current target market of Computer Aid, which is high-level executives,
and determine how they can expand their marketing approach to reach more CIOs and IT decision makers within the field,
and create a forum for those IT decision makers to communicate with their peers.
What we wanted to do is build a base platform that allowed these people to communicate
and give their own reviews on the vendors and products they used.
So, it's really an open discussion place where they can come to share their own experiences and feelings on the IT industry,
and keep updated with what's going on.
Our product now is in the development stages.
We took the efforts to put together the blueprints
and now the computer is going to put together the team and implement the project.