With less than a week until its Kickstarter crowdfunding campaign comes to an end, North Sydney, Australia-based DM Initiatives’ ButterUp has raised over $320,000 AUD from almost 14,000 backers. Described as avid butter enthusiasts who wanted a solution to our hard butter woes, the company has been looking high and low to come up with a better way. This is how the “stupendous splendiferous” ButterUp was born.