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Hi my name is alistair and welcome to the ChiCho Snippets Channel and our first
ChiCho Snippets broadcast
now we will be teaching you everything from social media tips
to video optimization
and brand recognition
in short
a bunch of useful tips and tricks
to help you generate a better profile on the web
for your business or your hobby
now today we're gonna show you five ways
to use facebook timeline to better engage your audience and really make an impact
[***]
when facebook changed to facebook timeline most people
didn't really see the need or the potential in it
A year later and it's proving to be a pretty useful tool
So...let's run through five tricks to help you make the most of it
number one
bring your narrative to life and make your story more interesting by sharing
how you've grown over time
and use some of the new tools
to highlight the most compelling parts of your journey
if we take a look at coca-cola's timeline for instance you can see
how they've charted the company's growth from eighteen eighty-six to today
giving the brand a real sense of history and pedigree
Now for number two. let's get into the tools. There's a new highlight tool.
Now this spreads your post across the whole page it's a great way
to separate the everyday
from the important stuff
you really want your visitors to notice
it gives you page a bit of texture making it more interesting space
to look at
now we created a music video for a young lady called rebecca north while she was
on work experience here
and we love to draw attention to up-and-coming talent
we highlighted the post and you can see it here... POW!
spread across
the full width
of the timeline
number three is the pin to the top tool
now this is a great idea because you can keep posts that are of
permanent importance at the top of your timeline
we created a bit of a Carly Rae Jepson spoof that we're making a video for
so we posted the music while we're filming the video for a bit of a
taster
We pinned it at the top of our timeline to remind people the video is coming
and whet their appetite a bit
when the videos done will replace the post with the video and our loyal
facebook fans will know exactly where to find it
number four
the cover image and profile picture at the top of timeline
now this is a great way of just going...[POW]
This is what we're talking about it's a place to make a first impression
And it's easily changed and you can keep your page fresh
by putting up topical images whatever you have going on
we've just put up our new website so our cover image is the greeting image on
our website when we finish the ChiCho maybe vid
all pop a still image from that to keep things current
last but not least is number five
The new style control panel it gives you great control over what you show first
to your audience
now we're a pretty graphic bunch (Not that kind of graphic behave :-))
i meant that would got immediate access to our photos and videos up there
Now there's also nice about section
which gives you a chance to quickly say what the subject of your timeline
is all about
now that's about it for the moment
Please share your own ways of using timeline with us
and if you have any ideas about stuff that you'd like some more info on
let us know.
and we'll try and include it in our up-and-coming episodes
come and visit our website for more info on how we can help you make the most of the web
and please subscribe to our channel which is gonna be filling up with useful
stuff and some films that are just us having fun and trying new effects
i hope you enjoy them as much as we do
now that's about it for the moment
i hope you enjoyed our first broadcast
and we'll see you next time if you can't be good
don't bother...Take care. Bye.