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>>YAN HUANG: Many of you guys have used YouTube before,
especially if you are watching this YouTube video.
While a lot of you guys have probably also uploaded a video in the past...
and if you are an entrepreneur, business owner, or even your own personal videos,
many times, what I’ve seen people do is they will upload the video, give it a title,
and let it sit.
For an entrepreneur or a business owner, that doesn’t necessarily serve that much purpose,
especially if you only have 5, 10, 20 views and they’re just your friends.
One of the features of YouTube that I wanted to go over is the ability to have closed captions.
I’ll go ahead and go over what it is, why you should use it, and how it’s beneficial
for you as
a business or entrepreneur, and also what is entailed in using and how to do it.
Basically what it is, is if you have a video and you have someone speaking in the video
--
you may have seen it before -- where as they’re talking, the dialogue is on the bottom in
their
closed captions, and as they go to another window or
if they have a different train of thought, that changes.
Well, the reason why people will do that is one, the accessibility factor -- in terms
of if they’re
in an office or a work environment that doesn’t permit headphones, or if they don’t have
headphones available, for example if they are in a library and they want to watch your
video,
well, if you have captions, that wouldn’t necessarily be an issue.
That’s one factor. But the other factor and possibly even the greater factor is for
this SEO
benefits, or the search engine optimization benefits, of the YouTube closed captions.
The YouTube captions, the way it works is...actually, YouTube has a similar technology as
Google Voice. So if you upload video, Google actually knows for the most part what you
are
talking about and what’s in the video. That helps with their algorithm.
But one other thing that they have is they have the ability for you to upload your own
transcript.
Because they already transcribed the video to begin with, once you upload your transcript,
they actually do a really interesting merging of that with the time sequence.
So if you upload a text file...now, there’s a specific way of formatting it, so that
it follows the guidelines of YouTube and it displays well.
So there’s definitely a formatting to it, and if you go on YouTube,
click on the link in the description.
If you’re on my blog, just look below, and you’ll see the format that I have my transcriptions.
That is basically the format that I use for my video closed captions.
That’s a good format to follow.
Again, it’s really for the SEO benefits, because Google can then identify what keywords
that your video’s about, and when people search for those keywords,
then they’ll find your video.
And of course, the description and text also play a role, but the captions...it just gives,
as far as SEO for your videos, a whole other advantage over the next person,
who doesn’t have that.
So I strongly recommend, if you are a entrepreneur or a business owner,
or even your own personal stuff, if you have videos, have them transcribed, or
if you don’t want to do the transcriptions yourself, there’s people that can do it.
Feel free to go to my blog, yanhuang.me, click on the Contact page, shoot me an email
if you are looking for such a service, because I can definitely recommend great sources
that I use for my video transcriptions.
And if you have any questions or anything, feel free to reach me directly
through that form, as well.
If you like this video, obviously, please like it on the YouTube channel, share with
your friends,
and go to my blog, yanhuang.me.
[laughs] Like the Facebook page, 1+ the Google+, and also
make sure you subscribe to my mailing list.
Make sure you subscribe to the mailing list, because I share with my subscribers very cool
insider tricks, advice, and techniques to really help spring forward your business
when it comes to Web and marketing on the Web.