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I'm Ed Wagner, chief strategy officer at Experience.com. Experience is the community where candidates
- college-educated students - who are looking for work and employers around the country
who are looking for the next generation of their workforce meet each other.
The most important thing about Brafton for us was that it is a full-featured service.
We were not looking to manage a series of individuals. "
"The thing most stood out about Brafton versus other companies we looked at were the integrated
services, the reporting structure and the people who were proactive with us who would
help us and make suggestions on what to do.
Brafton spent the time to get a deep understanding of our needs. This was very important to us
because we have a couple of constituencies that we serve. One of them is college students
and to understand how to engage them is difficult. Brafton spent the time to get a deep knowledge
of what we were trying to achieve with our candidates.
The outcomes that drive me as a manager are really financial outcomes. Is the work that
we're doing with Brafton translating into more revenue for our company? I believe it
is. Our ecommerce revenues are higher. Our direct sales are higher, and the deals that
we're doing today are larger than the kind of deals that we did just a year ago.
We needed a strategic partner that understood how to do this better than we did that could
execute and provide advice back to us on channel mix, on message, on content. We needed that
advice in an integrated way. Brafton provided that to us, which was very different than
the proposals we got from other people. I believe it differentiated them in the market.
I would recommend Brafton, and I'm happy to be a reference.