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IT FEELS REALLY LIKE YOURS.
LOUISE IS LOOKING FOR AN AMPLE SIZE TWO BEDROOM,
VERY COMPARABLE TO HERS,
ONLY FOR LESS MONEY.
WE'RE TALKING DOWN PRICING.
WE'RE TALKING ABOUT A $600,000 SAVINGS.
WE REALLY NEED TO FOCUS NOW
ON GETTING OUR APARTMENT SOLD FAST.
JARROD'S A MEMBER OF THE FORBES 30 UNDER 30.
AND I'M RELYING ON YOU TO HELP US FIND THAT BUYER.
WHAT KIND OF MARKETING BUDGET ARE WE LOOKING AT?
WE'RE LOOKING FOR YOU TO BE AS CREATIVE AS POSSIBLE
WITHOUT A MARKETING BUDGET.
I'VE NEVER DONE A PROJECT WITH NO MARKETING BUDGET.
JARROD RANDOLPH, VERY NICE TO MEET YOU.
I'M THE NEW GUY ON THE BLOCK AND I'VE GOTTA MAKE IT HAPPEN.
KEN.
JARROD, NICE TO MEET YOU.
I'VE HEARD A LOT ABOUT YOU.
TODAY WE'RE HERE AT 303 EAST 77th STREET, THE ISIS,
WHICH IS A NEW CONSTRUCTION CONDOMINIUM ON THE UPPER EAST SIDE,
TO MEET WITH KEN HORN THE DEVELOPER OF THE BUILDING
AND TALK ABOUT THE DETAILS OF LISTING AND SELLING THE PROPERTY.
THIS UNIT IS UNIQUE, TO SAY THE LEAST
IN TERMS OF BEING A FULL FLOOR UNIT.
WE'VE GOT LIGHT AND AIR ON ALL FOUR SIDES.
THESE VIEWS ARE SO OPEN AND SO BEAUTIFUL.
WE'VE GOT AN ENORMOUS AMOUNT OF CABINETRY
BECAUSE OF THE DOUBLE HEIGHT STORAGE.
PULL OUT MICROWAVE AND CONVECTION OVEN.
SHAUN OSHER, WHO I'VE KNOWN FOR A LONG TIME,
RECOMMENDED THAT WE SPEAK WITH JARROD
BECAUSE HE'S A MEMBER OF THE FORBES 30 UNDER 30.
AND HE HAS A LOT OF EXPERIENCE IN TERMS OF SELLING NEW DEVELOPMENTS.
THE MASTER BEDROOM HAS GOT
THIS FANTASTIC TERRACE.
WE BOUGHT THE AIR RIGHTS GOING NORTH.
THE BUILDING NEXT TO US IS NOT GOING TO BE ABLE TO BUILD.
THESE ALL REMAIN OPEN.
THE SECOND BEDROOM... TERRACE.
THE THIRD BEDROOM ALSO HAS ANOTHER TERRACE.
THE BUILDING HAS 32 UNITS.
MOST OF THOSE HAVE SOLD ALREADY.
THIS IS THE ONE UNIT THAT WE'RE HAVING
A LITTLE BIT OF ANGST OVER.
WE'VE HAD SOME PEOPLE COME IN WHO'VE LOVED IT.
AND SOME PEOPLE HAVE SAID, "GEE, IT'S A LITTLE QUIRKY."
SO WE'RE GOING TO BE RELYING ON YOU AND CORE
TO HELP US FIND THAT BUYER.
THE BEDROOMS ARE A LITTLE SMALL.
THE LAYOUT IS UNUSUAL.
BUT FOR A YOUNG, SUCCESSFUL PROFESSIONAL,
THEY COULD MAKE GREAT USE OF THIS SPACE,
ESPECIALLY FOR ENTERTAINING.
WOW, THIS IS ONE OF THE LARGEST TERRACES
I'VE SEEN ON THE UPPER EAST SIDE IN QUITE SOME TIME.
THIS IS GREAT.
SO WHAT KIND OF MARKETING BUDGET ARE WE LOOKING AT?
JARROD, YOU'RE OUR MARKETING BUDGET.
I'M YOU MARKETING BUDGET.
WE ONLY HAVE SIX OR SEVEN UNITS LEFT IN THE BUILDING.
WE'VE SPENT SOME MONEY ON MARKETING ALREADY.
WE'RE LOOKING FOR YOU AND SHAUN TO BE AS CREATIVE AS POSSIBLE
WITHOUT A MARKETING BUDGET.
I'VE NEVER DONE A PROJECT WITH NO MARKETING BUDGET.
THIS PLACE IS BIG AND THE ONLY WAY TO SHOWCASE IT
IS TO GET IT STAGED.
BUT I WASN'T GOING TO LET KEN SEE ME SWEAT THIS ONE OUT.
WE LOOK FORWARD TO HAVING YOU WORK WITH US.
PLEASURE.
HI.
HI.
I'M IN TRIBECCA TODAY TO TALK TO MY FRIEND LOUISE.
SHE AND HER HUSBAND ALAN ARE THINKING OF PUTTING
THEIR APARTMENT ON THE MARKET.
SO I HAVE TO TALK TO HER ABOUT WHAT I THINK
WE CAN GET FOR IT
AND WHAT SHE COULD DOWNSIZE TO.
I LOVE THAT RIGHT HERE YOU HAVE THE SEATING
AND YOU CAN SEE THE RIVER.
THAT'S REALLY BEAUTIFUL.
MY HUSBAND AND I ARE THINKING ABOUT A LIFESTYLE CHANGE, BASICALLY,
PERHAPS EVEN RETIRE.
IN ORDER TO DO THAT WE'RE THINKING ABOUT PUTTING IT ON THE MARKET
THAT WILL GIVE US SOME EXTRA FUNDS
TO DO WITH WHAT WE WANT WITH OUR EXTRA TIME.
IT'S ALSO LIKE A REAL TERRACE.
IT'S REALLY 500 SQUARE FEET.
AND OF COURSE, MY FAVORITE KITCHEN.
I KNOW YOU'RE A BIG COOK AND BAKER
AND I KNOW THIS REALLY WORKS WELL.
IT'S A LUXURY IN NEW YORK I HAVE TO SAY.
THIS IS OUR SECOND BEDROOM.
A NICE BATHROOM AND THE SHOWER IS A RAIN SHOWER.
I WANT TO BE YOUR GUEST HERE.
MY HUSBAND AND I HAVE LIVED HERE FOR 5 1/2 YEARS.
SO DEBBI COMING ALONG WILL GIVE ME AN OPPORTUNITY
TO SEE WHAT THE VALUE OF THE PROPERTY IS
AND TO TALK THROUGH THE AVAILABILITY OF SIMILAR PROPERTIES
THAT ARE OUT ON THE MARKET.
AND OF COURSE, WE HAVE ELECTRONIC SHADES HERE
WHICH ARE VERY EASY TO OPERATE.
I THINK LOUISE'S BIG CONCERN IS IF SHE SELLS THIS PLACE
WHERE WILL SHE GO?
AND THEN I HAVE TO GO BACK AND DO A COUPLE OF NUMBERS
TO SEE WHAT WE WOULD GET,
BUT CERTAINLY IT WOULD BE BETWEEN 3 AND 3.5.
THAT'S WHAT I WOULD GUESS OFF THE TOP OF MY HEAD.
I WANT TO FEEL REALLY COMFORTABLE
THAT IF WE PUT THIS ON THE MARKET,
THAT THERE ARE ACTUALLY PROPERTIES OUT THERE
THAT FIT THE BILL FOR US.
I'D LOVE TO DOWN PRICE BUT NOT NECESSARILY DOWN SIZE.
AND I KNOW WHAT YOU'RE SAYING ABOUT THAT.
YOU AND AL WILL FEEL REALLY COMFORTABLE
IF YOU SEE A SPACE THAT'S COMPARABLE TO YOUR APARTMENT.
BUT I THINK IT'S REALLY
A MATTER OF WHAT YOU COULD LIVE WITHOUT.
IS THERE A PROPERTY
THAT I'M GOING TO LOVE LIVING HERE.
IS THERE A PROPERTY THAT FITS THE KIND OF WISH LIST THAT WE HAVE
WITH HOPEFULLY A DOWN PRICE.
I'D LOVE TO HAVE SOMETHING THAT HAS REALLY GOOD LIGHT
AND HIGH-ISH CEILINGS.
OBVIOUSLY I DON'T EXPECT THIS.
NINE, TEN FOOT CEILINGS...
TWO BEDROOMS REALLY IS IMPORTANT FOR US.
TWO BATHS IDEALLY.
AND A GOOD FUNCTIONING KITCHEN.
I DON'T EXPECT IT TO BE AS GOOD AS I HAVE.
A KITCHEN FOR SOMEONE WHO COOKS.
I THINK A FULL SERVICE BUILDING
WOULD BE GOOD FOR US
AND HAVING A DOORMAN AND A GYM.
WE BOTH RUN.
DEBRA HAS BEEN A GREAT FRIEND OF MINE
AND SHE IS VERY EASY TO WORK WITH,
WHICH IS A GREAT BONUS WHEN YOU'RE GOING THROUGH A LIFESTYLE CHANGE.
DEFINITELY KEEP IN MIND THAT WE'RE THINKING ABOUT 2-2 1/2 MILLION.
WELL, HERE'S THE THING.
IF YOU TAKE AWAY YOUR CEILING HEIGHTS.
AND YOU TAKE AWAY THAT LOVELY TERRACE,
AUTOMATICALLY THAT'S A LOWER PRICED APARTMENT.
THERE ARE THINGS ABOUT THE NEXT APARTMENT
THAT WILL HAVE TO HAVE SOMETHING,
MAYBE A NEW NEIGHBORHOOD.
SOMETHING ABOUT IT HAS TO MAKE THEM FEEL, WOW, THIS IS GREAT. I COULD DO THIS.
I THINK THE BEST THING TO DO WOULD BE TO LINE UP
SOME REALLY GREAT APARTMENTS
AND GET A SENSE OF WHAT'S OUT THERE FOR WHAT YOU WANT TO SPEND.
AND WE'LL START THERE.
I'M EXCITED. I'M EXCITED.
HI SHAUN, IT'S JARROD.
HEY, JARROD.
I JUST MET WITH KEN HORN AT THE PENTHOUSE.
IT'S ABSOLUTELY BEAUTIFUL.
I CALLED SHAUN TO KEEP HIM POSTED EVERY STEP OF THE WAY
WITH THIS VERY IMPORTANT CLIENT.
I'M NEW HERE AT CORE, I WANT TO MAKE A BIG SPLASH AND THIS IS THAT OPPORTUNITY.
WELL, THERE ARE GOING TO BE SOME CHALLENGES.
(Shaun) EVERYTHING LISTING HAS CHALLENGES.
WHAT ARE THE CHALLENGES WITH THIS ONE?
SPECIFICALLY, I AM GOING TO BE DOING THIS
WITH NO MARKETING BUDGET.
OH, THAT'S NOT A CHALLENGE.
C'MON, YOU'RE UP FOR IT.
I'M UP FOR IT. I KNOW I CAN DO IT.
IT'S NOT WHAT I'M USED TO.
HONESTLY, I WAS HOPING SHAUN WOULD POINT ME IN SOME DIRECTION
OR THROW ME A BONE HERE.
BUT IT LOOKS LIKE I'M ON MY OWN
AND NOW I'M REALLY GONNA HAVE TO GET CREATIVE.
I REALLY DON'T WANT SHAUN OR ANYONE ELSE AT CORE
TO SECOND GUESS WHY THEY BROUGHT ME ON THE TEAM.
GREAT SHAUN, THANK YOU. BYE.
I SEE THOSE LAMPS.
I EVEN SEE THIS LITTLE TABLE.
THEY WOULD BE AMAZING IN A BEDROOM.
AFTER WORKING THE PHONES AND HITTING UP MY CONTACTS
I CALLED IN A FAVOR WITH TOP DESIGNER SUSAN GOLDSTEIN,
WHO'S DONE A LOT OF WORK WITH CORE.
THANKFULLY, SHE'S AGREED TO HELP ME STAGE MY LISTING.
SO I HAVE A LITTLE BIT OF AN ISSUE
THAT SUSAN THINKS YOU MIGHT BE ABLE TO HELP ME WITH.
I HAVE A BEAUTIFUL NEW PENTHOUSE LISTING ON THE UPPER EAST SIDE.
I NEED TO GET IT STAGED AND FURNISHED RIGHT AWAY.
BUT I HAVE A ZERO BUDGET.
ZERO BUDGET TO DO SO.
ZERO BUDGET.
I SEE.
ZERO, JARROD, IS NOT A NUMBER I'M USED TO WORKING WITH.
THAT'S MY DILEMMA THAT I HAVE TO DEAL WITH.
WE'RE GOING TO HAVE A VERY HIGH END CLIENTELE COMING TO THE EVENTS.
AND ALSO THIS WILL GIVE US A POTENTIAL TO SEE
IF WE CAN DEVELOP A RELATIONSHIP AND WORK TOGETHER IN THE FUTURE
ON POTENTIAL LISTINGS THAT I MAY HAVE.
IT'S DEFINITELY A CHALLENGE TO GET VENDORS TO LOAN YOU FURNITURE
WHEN YOU DON'T HAVE A BUDGET.
BUT HOPEFULLY, IF I OFFER HIM AN EXCLUSIVE TO FURNISH MY FUTURE LISTINGS
HE'LL BE WILLING TO COME ON BOARD.
HOW MUCH FURNITURE ARE YOU GUYS LOOKING TO USE?
I WANT TO MAKE SURE I HAVE THE PUBLIC SPACES
FURNISHED WITH YOUR PIECES.
PEOPLE CANNOT SEE AN EMPTY APARTMENT IN THEIR MINDS.
AND TO HAVE A PARTY THERE WITHOUT HAVING THIS FURNITURE
WOULD BE USELESS.
SO WHAT DO YOU THINK, JIMMY?
WELL, IT SOUNDS LIKE THE DEMOGRAPHIC
WE DEFINITELY WANT TO REACH OUT TO.
LET'S TRY IT OUT.
I'M VERY EXCITED TO HEAR THIS.
THANK YOU SO MUCH FOR YOUR TIME TODAY.
THIS IS ONE OF THE BIGGEST STRESSES OF THE PROCESS,
AND I'M VERY RELIEVED THAT WE'VE BEEN ABLE
TO GET THEM TO COMMIT.
THE NEXT STEP IS TO HOST A GREAT EVENT.
I'M THINKING ABOUT DOING A WHISKEY TASTING.
SO I NEED TO FIND A PARTNER WHO'S WILLING TO DO THE EVENT WITH US.
LET'S GO SHOPPING.
ALL RIGHT, LET'S DO IT.
SO THIS BUILDING, I KNOW YOUR BROTHER LIVES HERE.
I KNOW YOU KNOW THE BUILDING REALLY WELL.
TODAY I'M HERE IN TRIBECCA TO TAKE MY FRIEND LOUISE
TO SEE A TWO BEDROOM.
SHE'S THINKING OF PUTTING HER APARTMENT ON THE MARKET.
AND BEFORE HER AND HER HUSBAND ALAN DECIDE TO DO THAT,
I NEED TO SHOW HER WHAT SHE CAN GET
WHEN SHE DOWN PRICES AS SHE CALLS IT.
HEY LAURA.
NICE TO SEE YOU AGAIN.
THIS IS LOUISE.
IT FEELS LIKE A LITTLE MINI VERSION OF YOUR APARTMENT.
IT'S IN THE SAME KIND OF FAMILY.
IT JUST FEELS A LITTLE LOW IN TERMS OF CEILINGS.
THAT'S GONNA BE YOUR TOUGHEST ADJUSTMENTS I THINK.
LOUISE IS LOOKING FOR
AN AMPLE SIZE TWO BEDROOM,
VERY COMPARABLE TO HERS,
ONLY FOR LESS MONEY.
AND HOW BIG IS THIS?
THIS IS LIKE 230.
PERFECT.
IT'S LIKE HALF OF YOURS.
BUT LOOK, YOU GET YOUR CEILING HEIGHT BACK HERE.
AND YOU GET SUCH WONDERFUL LIGHT.
IT'S GOOD, A LOT OF POSSIBILITIES.
OFF TO A GREAT START HERE.
THIS IS A LOT OF COUNTER SPACE, DOUBLE OVENS.
VERY SIMILAR CABINETS.
NICE WORK SURFACE.
AND THIS STAIRCASE IS VERY SIMILAR TO YOURS, RIGHT?
THIS APARTMENT IS EXACTLY LIKE HER APARTMENT,
ONLY LIKE A MINI ME VERSION OF IT.
IT'S A LITTLE HIGHER THAN I WOULD THINK OF SPENDING FOR HER.
SHE COULD STILL PUT LIKE $500,000 IN THE BANK.
THE CEILING HEIGHT IN THESE BEDROOMS ARE HIGHER THAN YOURS.
THEY ARE ACTUALLY.
YOU LOOSE IT IN THE LIVING ROOM BUT YOU GAIN IT IN THE BEDROOM.
I WAS REALLY PLEASED.
I WAS A LITTLE BIT CONCERNED.
AND OBVIOUSLY, I'M A LITTLE BIT ANXIOUS ABOUT THE CHANGE.
BUT I'M PLEASANTLY SURPRISED.
LOTS OF POSITIVES.
I THINK THIS GIVES YOU A FEELING
THAT DOWN PRICING IS POSSIBLE.
THERE ARE POSSIBILITIES ON THE MARKET.
IT REALLY IS EXACTLY WHAT YOU ARE LOOKING FOR.
DOWN PRICING.
NOT REALLY THAT MUCH DOWN SIZING.
YOU MUST BE JONATHAN.
I AM.
JARROD RANDOLPH.
TODAY I'M HERE TO MEET WITH JONATHAN WINGO,
THE OWNER OF A RELATIVELY NEW WHISKEY SHOP THAT'S GOTTEN A LOT OF BUZZ.
AND I'M REALLY HOPING THAT HE'S GOING TO BE ABLE
TO HELP ME WITH THE EVENT AT MY NEW LISTING.
IT'S A $5,000,000 PENTHOUSE ON THE UPPER EAST SIDE.
AND I WANT TO HOST A WHISKEY TASTING.
I'D LIKE TO DO A WHISKEY TASTING BECAUSE I THINK
IT'S A CREATIVE, FUN WAY TO MARKET TO OUR TARGET CLIENTELE,
A SOPHISTICATED, SUCCESSFUL YOUNG PROFESSIONAL.
SO WHAT'S OUR BUDGET?
ALL RIGHT JONATHAN, HERE'S OUR CHALLENGE.
I HAVE ZERO MARKETING BUDGET TO DO THIS.
ZERO BUDGET.
LET ME JUST TELL YOU HOW THINGS WORK.
THIS IS A SMALL SHOP AND I AM THE ONLY ONE HERE.
SO IF THE SHOP IS NOT OPEN THEN I DON'T MAKE MONEY.
I THINK I CAN OFFER YOU ACCESS TO A GREAT, DIRECT CONSUMER.
WE'RE GONNA HAVE OVER 100 PEOPLE AT THIS EVENT.
100 PEOPLE.
ARE YOU TELLING ME IT'S 100 AND IT'S GONNA BE FIVE
AND YOU'RE JUST GOING TO APOLOGIZE THE WHOLE NIGHT?
I AM CONFIDENT THAT IT WILL DEFINITELY BE OVER 100 PEOPLE
WHO WILL COME TO THE EVENT.
AND THAT'S A HIGH END CLIENTELE.
I DO THINK IT'S GOOD TO BE EXPOSED.
I THINK THAT THAT IS A GOOD TARGET AUDIENCE.
IF YOU CAN MAKE THAT HAPPEN, I WILL DO A WHISKEY TASTING FOR YOU.
RIGHT NOW IT FEELS THAT EVERYTHING IS COMING TOGETHER,
BUT THERE'S STILL A LOT OF PRESSURE.
AT THE END OF THE DAY I HAVE TO GET REAL BUYERS IN TO SEE THIS APARTMENT.
ALL RIGHT, THANK YOU.
GOOD LUCK.
THANK YOU SO MUCH.
I'M HERE TODAY TO MEET WITH LOUISE
TO SEE WHAT HAPPENED WHEN SHE DISCUSSED WITH ALAN
PUTTING THEIR APARTMENT ON THE MARKET,
AND HOW THEY KIND OF FEEL ABOUT CAN THEY REALLY DOWNSIZE, DOWN PRICE,
WHATEVER SHE WANTS TO CALL IT.
I'VE SPOKEN TO ALAN AND I THINK WE'VE BOTH DECIDED
THAT WE REALLY DO WANT TO MOVE FORWARD
ON PUTTING THE APARTMENT ON THE MARKET.
THAT MAKES ME HAPPY.
AND I LOVE THE APARTMENT WE'VE SEEN ALREADY.
I KIND OF KNEW RIGHT WHEN LOUISE AND I SAW 101 WARREN
THAT SHE WAS PROBABLY GOING TO DO THIS.
SHE REALLY LOVED IT AND PICTURED HERSELF LIVING THERE.
IT FEELS LIKE A LITTLE MINI VERSION OF YOUR APARTMENT.
IT'S IN THE SAME KIND OF FAMILY.
HOWEVER, I REALLY DO THINK I'D LIKE TO HAVE A LOOK
AT SOMETHING ON THE UPPER EAST SIDE.
JUST TO GET OUT IN ANOTHER NEIGHBORHOOD
AND SEE WHAT'S OUT THERE.
DO SOME COMPARISONS AND SEE WHAT THE VALUE IS THERE.
THE UPPER EAST SIDE IS SOMETHING
THAT MY HUSBAND AND I HAVE CONSIDERED.
I HAVE SOME FRIENDS THAT LIVE ON EAST 68th STREET.
I KNOW IT HAS LOTS OF CAFES, SHOPPING,
CENTRAL PARK.
WE'RE BOTH RUNNERS.
WE CAN TAKE GREAT ADVANTAGE OF THAT.
WE CAN ALSO SEE IF IT GIVES US MORE *** FOR OUR BUCK AS WELL.
IN TERMS OF THE TIME SPAN FOR THIS
IT CAN BE DONE FAIRLY QUICKLY?
I THINK I COULD SELL YOUR APARTMENT VERY FAST.
IT'S A GREAT APARTMENT AND IT'S REALLY SELLABLE.
AND IF WE PRICE IT WELL IT WILL GO REALLY QUICKLY.
AND I THINK YOU'LL GET A PRETTY PENNY FOR IT
AND I THINK YOU'LL BE HAPPY WITH WHAT YOU GET WITH WHAT YOU CAN SPEND.
SHE CLEARLY CAN SEE HERSELF LEAVING WHERE SHE LIVES NOW
AND MOVING INTO ANOTHER SPACE.
FOR ME, IT'S A GREAT SITUATION.
IF LOUISE LISTS HER APARTMENT AND BUYS AND APARTMENT,
HOW BAD CAN MY JOB BE?
WE'LL GO OUT AND LOOK.
AND I ACTUALLY LIKE TO LOOK ON THE UPPER EAST SIDE.
I DON'T GO UP THERE THAT OFTEN.
TONIGHT I'M GOING TO THE FASHIONS CARES EVENT ON THE INTREPID .
I LOVE TO SHOW MY SUPPORT
AND THERE'S ALWAYS THAT CHANCE TO NETWORK AT EVENTS LIKE THIS.
IT'S PART OF THE BUSINESS.
I'M TAKING EVERY OPPORTUNITY I CAN TO INVITE PEOPLE TO MY NEW LISTING.
I'LL BE LOOKING TO HAND OUT MY CARD TO AS MANY PEOPLE AS POSSIBLE.
HAVE AS MANY CONVERSATIONS AS POSSIBLE
AND JUST POTENTIALLY MEET SOME NEW CLIENTS.
YOU LOOK ABSOLUTELY AMAZING TONIGHT, WHAT ARE YOU WEARING?
I'M WEARING...
HE'S ONE OF MY GOOD BUDDIES.
HOW ARE YOU LADIES TONIGHT? VERY NICE TO MEET YOU.
ONE OF MY CLIENTS IS LOOKING TO MOVE HERE
AND THEY'RE LOOKING FOR SOMETHING WITH A GREAT VIEW.
FANTASTIC.
I THINK I CAN HELP YOU WITH THAT.
HI, HOW ARE YOU? JARROD RANDOLPH.
I'M WITH CORE, VERY NICE TO MEET YOU.
IF YOU KNOW ANYONE WHO'S LOOKING FOR AN APARTMENT.
I'M LOOKING.
YOU ARE? YES!
JARROD RANDOLPH.
TONIGHT WAS A REALLY GREAT EVENT.
I GOT TO MEET A LOT OF PEOPLE,
SOME OF WHOM EVEN EXPRESSED INTEREST IN COMING TO MY OPEN HOUSE.
I'M THE NEW GUY ON THE BLOCK AND I'VE GOTTA MAKE IT HAPPEN.
TODAY I'M ON THE UPPER EAST SIDE WITH LOUISE
AT THE MANHATTAN HOUSE.
WE'RE GONNA FIND THE PERFECT COMBINATION
OF LOCATION AND VALUE FOR HER MONEY.
I'M NICOLE, IF YOU HAVE ANY QUESTIONS JUST LET ME KNOW.
GREAT, THANK YOU VERY MUCH.
WOW, LOVE THE VIEW. LOVE THE VIEW.
THE TREES ARE SUPERB.
AND LOOK AT ALL THIS ARCHITECTURAL DETAIL,
ALL THIS CROWN MOLDING, REAL CHARACTER.
THIS IS ALL BRAND SPANKING NEW.
WOW, THIS IS GORGEOUS.
IT FEELS SO SPACIOUS AND GRAND.
THIS IS A REALLY NICE SIZE BEDROOM ISN'T IT?
THIS IS REALLY GREAT.
THIS IS ACTUALLY BIGGER THAN OUR TRIBECCA BEDROOM.
THIS IS $200 PER SQUARE FOOT LESS IN PRICE
THAN THE APARTMENT I TOOK YOU TO ON WARREN STREET.
AND 200 SQUARE FEET SMALLER.
WE'RE TALKING DOWN PRICING.
WE'RE TALKING ABOUT A $600,000 SAVINGS WHICH IS A GREAT THING.
EVEN THOUGH SHE COMPROMISING SLIGHTLY IN SPACE,
I DON'T THINK SHE FEELS SHE'S COMPROMISING AT ALL.
SHE COULD PUT AWAY A SUBSTANTIAL AMOUNT OF MONEY BY BUYING THIS APARTMENT.
THE OTHER THING ABOUT THIS BUILDING THAT'S REALLY GREAT
IS THAT IT HAS SUCH GREAT AMENITIES.
IT HAS A GYM AND A ROOF TERRACE, WHICH IS NICE.
YOU CAN STILL HAVE OUTDOOR SPACE.
AND I THINK THAT ALSO THE PROXIMITY TO THE PARK FOR ALAN
IS A REALLY BIG COUP.
I THINK HE'LL REALLY LOVE THAT.
HE'S UP EARLY. HE'S OUT RUNNING.
I THINK I REALLY NEED TO GET HIM HERE.
I REALLY WOULD HONESTLY SAY THIS IS ONE OF THE NICEST APARTMENTS
I'VE SEEN IN TERMS OF RENOVATION.
COMBINING THAT WITH THE DOWN PRICING,
THIS UPPER EAST SIDE HAS LOTS TO OFFER.
WE REALLY NEED TO FOCUS NOW ON GETTING OUR APARTMENT SOLD FAST,
AND THEN I CAN PUT AN OFFER IN.
SO NOW, OF COURSE, AS ALWAYS
IT'S LIKE CHOP, CHOP, SELL MY APARTMENT.
SHE ACTUALLY FOUND SOMETHING AND SHE DOESN'T WANT TO LOOSE IT.
C'MON.
TONIGHT WE'RE AT 303 77th STREET.
WE ARE HERE TO HOST OUR BIG FIRST EVENT.
SUSAN GOLDSTEIN DID AN AMAZING JOB FURNISHING THE APARTMENT.
AND I REALLY HOPE THAT IT LEADS TO A VERY SUCCESSFUL EVENT
THAT HELPS US GARNER POTENTIAL BUYERS.
TRADITIONAL BOURBON STYLE SHOULD BE SOME NICE MELLOW NOTES.
THE CROWD THAT WE'RE EXPECTING TONIGHT IS A YOUNG PROFESSIONAL BUYER,
WHO WOULD APPRECIATE A GREAT SPACE LIKE THIS FOR ENTERTAINING.
AND WE'RE DOING A GREAT WHISKEY TASTING.
THAT IS A VERY LIGHT WHISKEY.
VERY NICE.
HOW ARE YOU, GENTLEMEN?
IT'S BEAUTIFUL. IT LOOKS GREAT.
WOULD YOU LIKE TO TOUR AROUND WITH US?
AND THIS IS ALL A SOUTH-FACING EXPOSURE
SO YOU'RE GOING TO GET REALLY GOOD LIGHT.
2,500 SQUARE FEET AND 800 SQUARE FEET OF TERRACE.
I REALLY HOPE THAT THE NUMBER OF PEOPLE
THAT I'M EXPECTING SHOWS UP TONIGHT,
BECAUSE THE MORE PEOPLE WE GET THE MORE CHANCES WE HAVE TO SELL THE APARTMENT.
WHAT'S GREAT ABOUT ALL THESE ROOMS IS THAT YOU HAVE MULTIPLE EXPOSURES.
YOU HAVE AT LEAST TWO EXPOSURES IN EACH ROOM.
AGAIN YOU HAVE ANOTHER PRIVATE TERRACE OFF OF THE MASTER,
FIVE FIXTURE BATHROOM.
THE PRICE IS $4.995.
NOT A BAD PRICE FOR THE VIEWS THAT YOU'RE GETTING HERE.
I AM LOOKING FOR A PLACE RIGHT NOW.
I'M OUT ON LONG ISLAND.
I LOVE THE OUTDOOR SPACE.
I THINK THIS IS A FANTASTIC PLACE.
I COULD CERTAINLY SLEEP WELL IN THIS SPACE.
THIS IS A GREAT SPACE, YOU'RE RIGHT.
AND I HAVEN'T SEEN YOU SINCE THE INTREPID EVENT.
IT'S NICE TO HAVE YOU COME AND TAKE A LOOK AT THIS,
BECAUSE I THINK THIS IS SOMETHING THAT MIGHT BE OF INTEREST.
BEING THE KIND OF PERSON THAT JARROD IS,
I NEW THAT WHATEVER HE WAS GOING TO SHOW ME
WAS GOING TO MEET MY EXPECTATIONS.
THIS PLACE CERTAINLY EXCEEDED MY EXPECTATIONS.
I THINK WHAT YOU'VE DONE WITH THE STAGING IS AMAZING.
WE BASICALLY HAD ZERO MARKETING BUDGET TO GET THIS TOGETHER.
BUT YOU DID A GREAT JOB.
YOU'RE GONNA HAVE A SUCCESS I'M SURE.
SHAUN HAS PUT A LOT OF TRUST IN ME
TO MAKE SURE WE HOST A GREAT EVENT THIS EVENING.
THIS IS A DEVELOPER THAT HE HAS GREAT RESPECT FOR
AND A GOOD RELATIONSHIP WITH.
I'M ANXIOUS TO HAVE SOME SERIOUS BUYERS HERE TONIGHT.
AND IN THE BEST CASE, WE MAKE A SALE.
IT'S NOT QUITE WHERE WE WANTED IT TO BE,
BUT IT'S DEFINITELY WORTH THINKING ABOUT.
I CALLED ALAN AND LOUISE THIS MORNING
AND GAVE THEM THE GOOD NEWS THAT I HAD A VERY SOLID OFFER
ON THEIR APARTMENT ON LAIGHT STREET.
I'M MEETING LOUISE TODAY TO DISCUSS WHY I THINK
IT'S SUCH A GOOD, SUBSTANTIAL OFFER.
I THINK IT'S A NUMBER THAT'S VERY CLOSE
TO WHAT YOU WERE LOOKING FOR.
HE'S PUTTING 50 PERCENT DOWN.
THAT'S A GREAT START.
HIS FINANCIAL'S ARE VERY GOOD.
IT'S THE WHOLE PACKAGE.
AND THAT'S MY POINT.
WE'LL CLOSE THIS DEAL.
THAT'S THE GOOD NEWS.
THE BAD NEWS IS THAT THE MANHATTAN HOUSE
THAT YOU TOOK ALAN BACK TO SEE.
AND HE LOVED.
IS GONE.
YES, IT'S IN CONTRACT NOW.
SO I THINK THAT THESE ARE GOOD REASONS TO THINK ABOUT IT.
I REALLY OUGHT TO RING ALAN.
SO IF THAT'S OKAY I'LL JUST RING HIM NOW.
LOUISE AND ALAN NEED TO MOVE QUICKLY ON THIS OFFER.
I THINK IT'S A VERY SOLID OFFER.
I THINK IT'S A VERY GOOD BUYER.
AND I THINK WE'RE SEEING AS WE LOOK AT OTHER APARTMENTS
THAT THE OTHER APARTMENTS ARE GOING VERY QUICKLY.
THEY MAY NOT FIND SOMETHING THAT LIVES UP TO THE PROPERTIES
THAT THEY'VE ALREADY LOST.
SO WHAT DO YOU THINK?
YEP, WE'LL GO FOR IT?
BRILLIANT. BYE.
I THINK WE'RE GONNA GO.
YES, GREAT. THIS IS ALL GREAT NEWS.
KEN.
JARROD.
TODAY I AM HERE AT THE CORE HEADQUARTERS
TO MEET WITH KEN HORN
TO DISCUSS EVERYTHING THAT WE'VE BEEN WORKING ON
AT 303 EAST 77th STREET.
HAVE YOU HAD A CHANCE TO SEE THE STAGING?
I HAVE. IT MAKES THE APARTMENT LOOK WONDERFUL.
IT HELPED US SHOW HOW THE SPACE LIVES
AND ALSO HOW THE SPACE ENTERTAINS.
THAT'S WHY THE EVENT WAS VERY, VERY SUCCESSFUL.
WE HAD ABOUT 120 PEOPLE THROUGH.
IT WAS A COMBINATION OF BROKERS AND PRIVATE CLIENTS.
I THINK JARROD IS ENTHUSIASTIC ABOUT THE SALES PROCESS.
AS OF NOW, I'M OPTIMISTIC THAT HE'S THE RIGHT GUY TO DO THE JOB.
BUT SUCCESS IN REAL ESTATE IS BASED ON SALES
AND WE NEED TO SEE THAT APARTMENT SOLD.
I HOPE YOU GUYS ARE NEGOTIATING A CONTRACT?
WE'RE HOPING TO.
JARROD JUST JOINED CORE RECENTLY,
SO THERE WAS A LITTLE BIT OF TREPIDATION
FOR ME PUTTING HIM ON A CLIENT THIS IMPORTANT,
BUT HE'S REALLY STEPPED UP TO THE PLATE AND DONE WELL.
YOU'VE GOTTA MAKE A DEAL,
BECAUSE I'VE PUT EVERYTHING ON THE LINE FOR THIS.
WORKING VERY HARD TO GET THAT DONE.
I'M PLEASED THAT KEN AND SHAUN WERE VERY HAPPY
WITH THE WAY THAT THE EVENT WENT.
BUT NOW I'M FEELING A TON OF PRESSURE
TO GET THE APARTMENT SOLD.
BUT I'M UP FOR THAT CHALLENGE.
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