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Nathaniell Brenes: Hi, my name is Nathaniell and this is One More Cup of
Coffee where we talk about online business, making money on the internet,
and financial independence.
Today is Day 24 of the video series where I teach you how to build a profitable
website on the internet for free.
And we are going to take a look at how to track things on our website today.
We're going to take a look at how to track visitors and see what they're doing,
see what pages they're looking at, see what they're coming from, see how long
they stay on our website, and eventually we're going to be able to use this
information to tweak our website and to
sell more stuff to make more money.
So what we're going to do is we're going to install something called Google Analytics.
It's free, it's from Google, simple to actually install it, and it tells you
loads of stuff about your website. There's probably not a lot of visitors
coming to your website at this point but eventually they will and once they start
coming you're going to want to know what they're and you're going to want to know
how to best utilize those visitors to make your website more profitable.
So actually this is a really awesome video for free on Wealthy Affiliate from
Kyle, one of the owners of Wealthy Affiliate, where it teaches you how to
install Analytics on your website so I'm going to put a link to that in the YouTube
description and you can watch that over at Wealthy Affiliate.
I'm not going to actually show you how to do it because he really does a really good
job of doing it so there's no reason for me to redo what he's already done.
So you can see that. What I'm going to do is show inside my
Analytics account and I'm going to show you some of the stuff that you can track
on your website. So this is the dashboard and the first
thing that we can see when we go to the dashboard is it gives us a line graph of
how many visitors are coming to our site every single day.
Now we can change that to a monthly basis
and that looks pretty horrible like that but that's because this is May so
obviously it's been two days so there's a tiny amount of visitors.
But what we need to do is we can change the date and then we can scroll back all
the way to 2011 and that's going to give us a broader view, you can see the website
wasn't even started here so we're looking
at August 2011.
Okay, so that's basically the lifetime of my website and you can see here that I
started out real slow, came up, went down, and then I had a real strong couple of
months, about six months, and anyone who's been building websites for a while knows
about Google Panda, Google Penguin so about March 2012 you can see that Panda
and Penguin hit and my site tanked and it
pretty much flatlined to about 1000 visitors a month which isn't bad, I make
some money on the site, but I was making a lot more when I had 7000 visitors per month.
So I like looking at the line graph because it's easy to understand, it's easy
to extrapolate and understand the data. As you scroll down you can see total
visits, page views so how many pages people are visiting from those visitors
that's why this number is higher than that number because when someone visits they're
probably going to visit one or more pages. Average duration so 50 seconds is pretty
poor, this is not one of my greatest websites, new visits is pretty high,
that's kind of standard for the content that I'm writing.
Ideally you're going to want people to come back to your site so you want
a higher percentage of return visits but that's going to depend on your niche.
I'm doing good in this metric - pages per visit - so over time the amount of pages
that people are visiting on the site has increased.
Bounce rate is 73%, it's not bad, it used to be about 90 so I've improved some stuff
on the site and brought it down to about 73. Bounce rate is if someone visits the page
of your site and then they click away, they came to the site and they bounced out.
If they visit your site and click to another page on your site then that
doesn't count as a bounce so you want to get this as low as possible, you want
people to read more stuff on your website. Down here you can get more information
about demographics, where people are in the world, what operating system they're
using, what browser they're using. I generally don't get into that stuff.
What I do like to know about is traffic sources and I like to know where my
referrals are coming from.
So here you can see a whole list of websites that are referring people from
that website to my website and they're in order so you can see number 1 this is most
visits are coming to my website from this website. And you can actually add what's called
a secondary dimension and what that's basically doing is crossing two different
dimensions so it's saying where they're coming from plus some other metric that
you define. So what I like to do with this is the
landing page.
So what that's going to tell me is where my visits are coming from and where they
are going to on my website. So I can see that visitors from this page
are landing on my Homepage but visitors
from this page are landing on a separate post that I have and I can see what post
that is. And I can use this information to further
optimize my website for visitors.
I can also see that the average duration
will change based on the page so I can see that someone coming from this website to
this page spends this much time on
a website and it gets kind of complicated like that but it's good to have this kind
of information.
You can also see what people are searching for, so I can see what key word they're
using to find my website and then again I
like to look at the landing page so they're using this key word in search
engines to land on this page so that means I can write more content for this
particular key word connecting to this particular page and it will be relevant
and people will like the website more, people find it more interesting, read more
stuff, and hopefully I will rank higher and make more sales because of it.
There's a lot more stuff you can do with Analytics, that is really just the tip of
the iceberg with this thing.
I'm not going to get into all the Analytics one because it's going to take
too long, two because I don't know how to use all of it.
But in the description box I am going to point you to that resource of Wealthy
Affiliate and then I am going to point you to another resource that is on YouTube
that I created that's going to show you how to add a filter in Google Analytics
which will filter out your own IP address
so you don't track your own clicks. So you know you're working on your
website, you're going to check your pages. If you click your website five times
a day you're going to think "Oh five people came to my website, that's amazing" but
it's actually you so it's not amazing.
But what you want to know is where the real clicks are coming from.
So your homework for today will be to add Analytics to your website and then also
filter out your IP address and you'll see both of those links in the YouTube
description of this video.
So if you found the video useful please like it, subscribe to see more videos that
I post in the future. We have one more video in this series.
We're going to wrap things up tomorrow with Day 25.
Don't forget to check out the website at onemorecupof-coffee.com, ask me the
questions you like on YouTube or in my social media links which are also in the
YouTube description and I hope to see you in the final video tomorrow.
Thanks for watching. Bye.