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Here a few thoughts on marketing and sticking with your campaign. I'm John
Harrington.
When you're out there putting your information out in front of a
prospective client
some marketing studies have shown that you actually need to have that
information in front of that client nine times in order for them to do business with you
for the first time. One of the challenges, of course, is every time you place your
information in front of a client they really only, one out of every three times
is they only ever see consciously. So if one out of every three times they are seeing your
information consciously
and you need to actually put your information in front of them consciously nine
times that's twenty seven times. Twenty seven marketing outreaches. So when
you're starting your campaign, getting your information out
there and you're sending out two or three promo pieces or promo emails
or however you're getting your marketing information out there, don't be discouraged
when you find out that no one's responding to you after the fourth, fifth
or even tenth attempt. Because the reality is they've only ever seen it
a few times. So stick with your marketing campaign.