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Hey, how are you doing? Mike LeMoine, director of Innovative Thought here at Maverick Web
Marketing, and I wanted to talk to you about social media marketing for your small business
here in Albuquerque, because there are so many "experts" and "gurus" on social
media. Yet if you ask them to show you a Facebook fan page that they manage and the number of
fans they've helped and the ROI that they've helped the business achieve, most of them
become not only crickets, but dead crickets, because they have no evidence to support their
"guru-ism" or their knowledge. It's frustrating to us who are professionals in
this industry, because we see local businesses doing horrible things, knowing that they're
wasting money and then ultimately they associate that wasted money and no ROI with a bad thought,
that Facebook doesn't work, when in reality their Facebook "guru" doesn't work.
I speak from experience here at Maverick. We helped a company go from zero fans to over
7,000 in 30 days. That current Facebook page has almost 10,000 fans. We manage 18 channels
of tens of thousands of views for multiple clients. Not only do we have our own YouTube
channels with tens of thousands of views, but we manage them for our other clients as
well, and we teach social media around the world. So my goal here is not to convince
you to do social media. You're not an ideal client for me if you're not convinced you
need to be doing social media. But my goal is to talk to those who know they need to
be doing social media and need some help, need some coaching, don't understand it,
and that they know that that "guru-ism" of everybody being an expert is not really
true. Again, I ask you, ask your expert what they've done in social media. But don't
ask just about how many fans, ask them about return on investment. Ask them about tracking
ROI. Ask them about optins, what type of list did they build for their clients. Ask the
hard questions when you're talking to a social media consultant. Because, again, what
you will find is most of them are going to be dead crickets because they don't understand
the game. All they understand is "Oh I can put up a Facebook fanpage. Well who cares
if that doesn't make you money as a small business, or get the phone ringing?" So
it's important when you're looking at social media. You need to be doing it, but
how do you evaluate a social media expert? How do you evaluate a guru? How do you make
sure they know what they're talking about? I give you those tips at my website where
I have a ton of videos just like this to help local businesses. Just go to MaverickWebMarketing.com/free
where you'll see a video on some questions you should be asking your social media expert
before you hire them. I look forward to seeing you there, I look forward to teaching you.
Thanks. Bye.