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Will big brands with big budgets takeover Facebook now? I understand there are concerns
from small business owners that now with having to pay for posts to be seen in the newsfeed.
The concern is, because big brands have the larger advertising budgets that they will
be able to afford to do this and us small business owners won’t. I don’t agree.
I think as small business owners we actually have massive advantages, particularly in social
media, over big brands. Primarily, I think that’s because we are closer to the end
user. We’re closer to our fans on our Facebook page. We’re closer to our clients and prospects.
I think we can get a better feel for what’s being said and not being said. We can take
a look at some feedback and decide to do something about it quite quickly. I don’t see and
I don’t feel that many big brands have this sort of feedback mechanism in place. Whoever
is handling their social media is often too many steps removed from the person who needs
to make the changes or decisions. I feel they miss out big time on that. Whereas for us
small business owners, I feel it’s a major benefit, we’re there, we’re much closer,
we can respond, we can act quicker, we can make changes quicker. Okay they may have more
money to invest in advertising but as a small business owner I think we can still use that
advertising with much smaller budgets and generate much better results from it than
they ever can. Yes, the big brands may win with regards to the budget they have to spend
on their advertising. Us as small business owners, I believe can win with regards to
the engagement and learning gained from social media. That’s what we need to focus on.
What are the benefits that we as small business owners can get from social media? Particularly
the benefits the big brands can’t get and that we can use to our advantage.