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Icon's award winning, Customer Communications Management solution delivers up to 16 times
return on investment in just three years. 'Sounds too good to be true doesn't it?
But take a look at this... a report produced by leading independent consultants, Forrester...
"Companies spend millions of dollars managing customer correspondences.
Evaluating the Return on Investment of correspondence management proves that organizations can realize
a return within a year by optimizing content production, consolidating vendors and systems,
and reducing paper usage. This ability to realize a return on investment helps make
customer communications management software a good investment despite poor economic conditions"
There are just too many uses and benefits of Icon solutions to mention here - and there
will be some that are unique to the Commercial Services sector.
With over 50 European success stories to its credit, Icon has proved itself one of the
leading providers of advanced CCM solutions .............. and is well qualified to illustrate
the benefits you can expect in your role... Finance should be the first to spot that the
cost of managing documents across the Enterprise is escalating. But the cost management of
pure print communications has become more complex and new online channels have added
additional layers. Multiple, often overlapping, IT systems in
different departments separate customer information into silos. The cumulative historic impact
of varied overlapping systems initiatives additionally drives costs up.
Add in the challenges of document control required to meet legal and regulatory issues
- and then factor in multiple languages - and it should come as no surprise that 87% of
enterprises have the potential to make enormous savings.
Many organisations have difficulty recognising the cost case, despite the huge advances in
document automation technologies, partly due to lack of total cost visibility and partly
due to fragmented budgetary ownership. Independent studies in Europe have drawn a
stark contrast between highly personalised, auto-generated documents delivered electronically
versus manually generated documents. At one end of the spectrum the report found
that manual documents such as customer letters can cost as much as 8 Euros to create and
deliver. At the other end of the spectrum an automated
document delivered electronically can cost as little as 5 cents.
Whilst, on a comparable basis, smart documents controlled by intelligent templates typically
save at least 75%, it is the upside revenues offered by increased personalisation that
interests others. And successful engagement will fuel customer
self-service -- especially if mobile device enabled -- which will also reduces staff costs.
So an enterprise wide view is needed. Financial Directors typically engage with
Icon to: - Understand customer communications spend
and improvement areas across the Enterprise - Establish a self--funding improvement project;
typical industry figures suggest a year 1 ROI of over 200%
There are just too many uses and benefits of Icon solutions to mention here - and there
will be some that are unique to the Commercial Services sector.
However we can group the economic benefits for all sectors into 4 headline areas:
- Cost savings - Improved customer service
- Increased content efficiency - Reduced compliance risk.
Evaluating the impact of strategic enterprise technology and complementary process change
is a sophisticated task, particularly if the full benefits are to be realized. Icon can
guide you through options, evaluations and ROI analysis to establish the scope, size
of savings and transformational improvements your organisation can expect.
By working with Icon you will be joining some of the most forward thinking and dynamic businesses
in Europe and indeed, around the world. If you would like to explore to transform
your Customer Communications and deliver an exceptional return for your business, seize
the initiative and contact Icon today.