Tip:
Highlight text to annotate it
X
I’m Bruce Frame and this is your One Minute on Business.
Today, I’m going to talk to you about how to make more money in business. It’s simple.
There are only five elements; • One is, “How much of every dollar you
turn over do you get to keep?” Margin, reduce your cost.
• The next is, “How much on average is a sale worth and how do you grow that?”
How do you make it a little more, just a little more?
• Next comes, “How well do you convert an inquiry into a sale?” How good are you
at selling? What sales training have you had? • Next comes, “How do you bring existing
customers back more often?” How do you get them to come back? How do you bring them back
again and again and again? • Finally comes, “How do you generate
more inquiries?” and it comes last because at least 80 percent of it doesn’t work and
it is the most expensive and the most time-consuming. That’s a subject for a lot more than one
minute.
So just stick with the other four, margin, average dollar sale, conversion rate and how
often they come back. That’s your one minute. Have a great day.