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Video is probably the best way to build your brand whether it’s your personal brand or
just your brand in general, because it’s human.
How intense it is to almost see each other. You can share a lot more using video.
My video channel on youtube, loic.tv, is approaching 2 million views.
There are little tricks that you can do to make it better.
The master of that is probably Chris Pirillo.
The keys are: Don’t think too much. Just do it.
Now, today with an iphone, which does HD video, the new iphone, or with all of the cameras you can find,
have one with you and just do it. Just don’t think.
Generally you are very ridiculous. You know what?
That’s the best videos I’ve made have always been the ones where I don’t think too much.
If you think about something just record it.
Sometimes I do it in my car as I’m driving. Just share something you know, that you have learned.
Just show your friends a moment. If you are traveling around the world.
Again, it’s like Twitter and FaceBook, just share regularly.
You will have people coming and subscribe.
I advise you to use YouTube most of the time just because, Google owns YouTube of course,
and made YouTube a very big thing on search.
So, if you search about something, you can find videos now a lot of the time.
So, make sure you put the right title, describe what is in the video, the answer your giving, describe it in text as well.
I know that takes a lot of time. Put tags as well. That will help Google find the content about that specific video.
It will bring traffic coming from search to your video.
And also, what’s very interesting about YouTube,
it creates a relationship with your community, your fans, which is really unique.
Oh, do it in HD now as well. It’s easy. You don’t have to be a geek or a tech person.
You don’t need to have someone helping you.
You just go grab your camera, stick it into your pc or mac and upload to YouTube.
You can also upload that video to different places.
Don’t think. Just do it.