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and ready 3 - 2 - 1 ACTION!
my name is Eric Ryan I'm a co-founder of method and a person against dirty
clean happy
means taking something we all have to do every day in our domestic lives and
making it a bit more joyful
were filming our first-ever digital campaign it's a series of web films
and it kicks off with what we're calling our anthem I'm Tommy Means and I'm
the founder mechanism and I'm a creative director
the clean happy campaign is really based on a really simple truth about the
products
when you're using them you really do feel happy
the brand anthem video is our way of sharing that
emotion of cleaning with method we're bringing to life all the ways that method makes
for a great experience
beautiful design amazing fragrances
bold colors and formulas that are not only healthy for you but healthy for the
planet the campaign really has two components to it the first component
is this big anthem film and then we're going be doing these little vignettes
about each one of the products the first
world that we created was about this marching band and getting their clothes clean
the second vignette is this gigantic sink
that we created and we filled it full of 2000 balloons
and we have a world champion skateborder
skating through the balloons and we have this nose character and this flower
character bouncing up down in midair and they come together in mid-air and give each
other a hug
we're also building arguably what is the largest
light installation ever achieved by man with hand wash
we're creating a gigantic rainbow
out of the bottles it's quite a feat it's still being assembled but
we're pretty sure will we'll all cry once we see it the next vignette
that we're doing we have a mom who's going to be wearing a
hazmat suit and we're going to make this hazmat suit explode off her
the minute she squirts the all-purpose cleaner as kids we all love watching music
videos
and the impact music video would have on you and we're trying to do the same thing
we think the power of song is just so emotional it can inspire people to act
and think to do things differently
we hope that people join us in the fight against dirty
and inspired to clean happy by making choices around the home
that are not only healthy for them but also healthier for the planet