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Hi, my name is Ian Binks. I work for British Telecommunications PLC, I'm the regional manager
for the West Midlands.
My name's Keith Budden. I'm Strategic Partnership Manager for Eon.
I'm Jeffery Piper and I'm from the North West Business Leadership Team.
I'm Tim Pollard, Head of Sustainability for Wolseley UK Limited.
Hi, I'm Dan Griffiths. I'm from The Environment Agency.
My name's Simon Slater. I'm the Executive Director for Sustainability West Midlands.
Hi, my name's Brad Blundell, I work for WSP. I'm a Director in our environment energy business.
The nine billion challenge is a way of defining a target against which we will be measured
and held to account.
How we as a species live sustainably on the planet and preserve the planet for our future
generations.
It is absolutely critical to The Environment Agency.
For me, and for Eon, it's huge.
A hugely daunting task of responding to the growth in world population.
The bigger issue here which is really, what can West Midlands businesses do about providing
appropriate technology and solutions overseas.
It's finding a sustainable way for that number of people to live on the planet. Clearly telecommunications
and the ability to communicate across societies and geographies is gonna be extraordinarily
important.
Oh, The Environment Agency's very much in.
Absolutely.
Yes, Sustainability West Midlands is up for the challenge.
Yes [Laughs].
Each of our organisations need to try and work and contribute to improving sustainability.
And what we're now saying at BITC boils down to two very straightforward intervention points.
An issue that we found difficult to float in terms of water efficiency, and that is
the value of water.
How do we actually embed and build in sustainability as a concept?
How do we take sustainability from the board room, to the sitting room?
We provide one of life's essentials, not luxuries.
We need to take the value of nature into account in the decisions we make.
We've got a really big challenge with this seven to nine billion issue.
Right now, it is actually pretty difficult to think how we're going to make this happen.