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Social media monitoring tool video
>> MURRAY NEWLANDS: Hello, and welcome to another episode of Future of Engagement. Today we're going to be talking about social media monitoring:
What it is, how it can benefit you, tools that you can use.
And at the end of this video I'm going to be giving you a free 90-day trial
so that you can do it for yourself
So what is social media monitoring? Well, if people are mentioning your brand,
your competitor's brand, products that you might want to know about,
events that you might want to be engaged in.
All of these conversations are happening on social media
and social media monitoring enables you to listen to that
and social media monitoring tools facilitate that process.
So, looking at one tool in a case study, I use Alerti
and VigLink is a customer which I do the social media monitoring for
Alerti gives me one simple, clean interface
where I can see what conversations are happening
on Facebook, on Twitter, on LinkedIn, on forums
That brings it all to one place. I can monitor all the conversations
all of the things that are being said about VigLink, I can watch that in real time.
I can also do that with competitors and see what
positive and negative sentiment is being said about them.
And that's very much simplified and brought to one place
and I can really manage that. As well as when I'm launching marketing campaigns,
I can listen to what people are saying about the messaging
that's being delivered.
If you want to try social media monitoring yourself
go to Alerti.com and use the code alertivideo to create a free 90 day trial
I'm Murray Newlands, you've been watching Future of Engagement, and I'll see you next time. Thank you!